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Press Releases

The Conservation Alliance Announces New Wild Drinks Event Series with Kick-Off in Ventura

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Ventura, Calif. (February 25, 2014) — The Conservation Alliance announces a new events series for member companies called “Wild Drinks” to bring together member company employees and local conservation organizations in a happy hour setting.

The first Wild Drinks event was on February 11 at the Discovery Ventura bowling alley in Ventura, California. The Conservation Alliance teamed up with Patagonia, Horny Toad, and Deckers Outdoor for a night of bowling, food, and fun. More than 70 individuals participated in the inaugural Wild Drinks event.

During the event, participants took action with local conservation organizations California Wilderness Coalition, the Environmental Defense Center, and Los Padres Forest Watch by signing on to various letter writing campaigns.

“The Conservation Alliance has a rich history in this part of California and with these organizations,” said John Sterling, Executive Director of The Conservation Alliance. “Wild Drinks is a great way to celebrate the work we’ve accomplished together, as well as to rally additional support on the local level for our grantees.”

“Wild Drinks provided a terrific opportunity for the Environmental Defense Center to connect with people from conservation-minded businesses in and around Ventura County,” said Owen Bailey, Executive Director of the Environmental Defense Center. “It was exciting to meet so many passionate people and share ways to engage with some of the important work being done to protect open space and wild lands along California’s south central coast.”

Similar Wild Drinks events are planned for Boulder, Colo., Portland, Ore., Seattle, and San Francisco.

For more information about this event, please contact Outreach Coordinator, Brook Hopper at

About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed close to $13 million to grassroots conservation groups. Alliance funding has helped save more than 42 million acres of wildlands; protect 2,825 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on The Conservation Alliance, see: