The Conservation Alliance Backyard Collective Returns to the Northwest for a Portland Visit
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Portland, Ore. (August 19, 2013) — The Conservation Alliance will hold its next Backyard Collective event on Wednesday, August 21, in Portland, Ore. The Conservation Alliance is teaming up with Forest Park Conservancy, Johnson Creek Watershed Council, SOLVE and Portland Parks & Recreation to organize a mix of trail maintenance and habitat restoration at multiple work sites. Portland marks the sixth Backyard Collective for the organization this year.
More than 200 volunteers are expected to be present with employee representatives from member companies and guests including: Columbia Sportswear, KEEN, Icebreaker, Merrell, Nau, Horny Toad, Undersolen Media, REI, JAM Media Collective, BrandLive and Yakima. Conservation Alliance grantees, including Oregon Wild, Save Our Wild Salmon, and WaterWatch, will participate in the volunteer fair along with Portland Parks Foundation and organizations partnering in the event.
The Backyard Collective will begin on Wednesday, August 21at 8:45 a.m. at Wallace Park. Volunteers will work on trail restoration and removal of invasive species in Forest Park, Sellwood Park, as well as at Johnson & Mill Creek areas. Following the stewardship activities, volunteers will return to Wallace Park for a catered lunch and volunteer fair.
The Conservation Alliance is a group of outdoor industry companies that fund conservation organizations. The Alliance launched the Backyard Collective Program in 2008 to connect individuals in the outdoor industry with the work of organizations that receive financial support from the group. The Backyard Collective moves that action to the field, and gives people a venue to get their “hands dirty” for the sake of conservation.
In addition to Portland, The Conservation Alliance has organized Backyard Collectives this year in Seattle, Bend, Salt Lake City, San Francisco, and Ventura, Calif. Upcoming Backyard Collective events in 2013 will take place in Boston, Mass. (September 25) and Boulder, Colo. (October 4).
For more information about this event, please contact coordinator, Cassondra Schindler at cassondra@conservationalliance.com or 541.222.9380.
About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed more than $11.9 million to grassroots conservation groups. Alliance funding has helped save more than 41 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.
For complete information on The Conservation Alliance, see: www.conservationalliance.com.
Media Contact:
Verde PR & Consulting
Julie Evans
970.259.3555
Julie@verdepr.com
