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The Feed Fuels Everyday Athletes Like Triathlon Pros With Kona World Championship Box

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Online nutrition supplier teams with top athletes, editors to give insight into race-day diet

BOULDER, Colo. (Sept. 30, 2014) — Are you curious what is fueling the professionals in Kona this year? The Feed, a complete online source for sports nutrition and healthy eating, has teamed with top triathletes, including Luke McKenzie and course record-holder Mirinda Carfrae, and Triathlete magazine editors to offer the new Kona World Championship Box. 

“The world championship in Kona is one of the ultimate proving grounds for athletes worldwide,” states The Feed CEO and co-founder Matt Johnson. “In the Kona World Championship Box, we’re able to tap the experienced Triathlete staff as well as incredible athletes like Andy Potts and Lindsey Corbin to provide insight on healthy eating habits during competition. Add to that the unique twist of the editors’ picks for a long day working in the pits and the new box can help those not wearing a number thrive on the Big Island.”

In addition to a copy of The Feed’s “Insider: How to Eat” guide, the Kona World Championship Box, which starts at $34.94, also includes a complimentary issue of Triathlete and a trial container of Body Glide, the original anti-chafing cream. 

In conjunction with the new Kona box, American Ironman 70.3 champion Timothy O’Donell and Canadian pro Heather Wurtele are among the top athletes offering their thoughts on race-day nutrition at Athletes with an uneasy stomach on race morning may benefit from advice from Carfrae, who says of Bonk Breaker bars, “For breakfast I graze on it from one-to-two hours before the race. It’s easy to eat because I can’t get much down on race morning.”

With over 700 products, including brands like Clif, Powerbar and Kind Granola, features multiple sorting options, making it easier for athletes to find the brands they trust for fueling up before, during and after their workouts. Visitors to the site can also shop by dietary preference, with organic, paleo, vegan, gluten-free, dairy-free, and nut-free filters.

For athletes seeking one-on-one guidance in their nutrition choices, a simple click will enable customers to chat in real time with one of The Feed’s personal nutrition coaches.

For more information on the new Kona World Championship Box, which is available for a limited time, visit

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About The Feed: Launched in 2013 by Garmin-Sharp Pro Cycling Team president Matt Johnson and former pro rider Bryan Smith, The Feed delivers the world’s largest and best selection of sports nutrition conveniently to your door. The auto-ship box service also provides personalized, expert coaching on nutrition to properly fuel your training, racing and everyday life. For more information, visit