Get access to everything we publish when you sign up for Outside+.
CHICAGO, Feb. 28 — As obesity rates continue to set record highs, Americans are more confused than ever when it comes to the truth about nutrition and fitness. A recent national study conducted by Bally Total Fitness (NYSE:BFT) indicated that nearly 65% of Americans find exercise and nutrition advice both confusing and conflicting. In an effort to help clear up the confusion, Bally Total Fitness has introduced its first-ever eBook, “The Bally Total Health Handbook,” which dispels nutrition and fitness myths and provides the must have facts for starting a nutrition and fitness program.
Written by Bally Total Fitness national spokesperson and leading fitness expert Nikki Kimbrough, the online guide was created to break through the clutter and help Americans get in shape the right way, through proper exercise and nutrition. The eBook, which can be downloaded for free at http://www.ballynutrition.com/, provides useful information for beginning and maintaining an effective fitness and nutrition regimen. Anyone who downloads the eBook will also receive a free 30-day pass to Bally Total Fitness and access to its breakthrough BUILT TO FIT(sm) weight loss and nutrition program, which provides customized meal and exercise plans, and personalized support.
“Every day people are bombarded with new information about how to get in shape and lose weight. It’s easy to get overwhelmed by all of the conflicting studies and quick-fix, magic pill solutions,” said Kimbrough. “The purpose of The Bally Total Health Handbook and our BUILT TO FIT program is to help people get past the myths and rumors and focus on facts. The best way to get lasting results is through both proper nutrition and regular exercise.”
“The Bally Total Health Handbook” addresses common fitness and nutrition myths, such as:
— Cutting out carbohydrates – is it good for your body?
— As long as I eat healthy during the week, the weekend doesn’t count,
— Foods with fat in them make you fat – makes sense, right?
— Regular weightlifting makes women’s muscles big and bulky – does this
Additionally, the book contains comprehensive sections on nutrition planning, exercise strategies, tips for overcoming obstacles and advice on finding time for fitness.
“As the nation’s leader in health and fitness, it is our goal to set the standard for the industry to follow. We are offering this free eBook to help educate the general public and eliminate the confusion that is contributing to the obesity epidemic,” said Jim McDonald, Chief Marketing Officer at Bally Total Fitness. “The eBook and our BUILT TO FIT program both address the fundamental truth that there are no shortcuts when it comes to health and fitness. Real results require a ‘total fitness’ approach that underscores the value of both nutrition and regular fitness.”
About Bally Total Fitness
Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers, with nearly 390 facilities located in 29 states, Mexico, Canada, Korea, China and the Caribbean under the Bally Total Fitness(R), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers.