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Press Releases

The Great Escape Icebreaker Partners With Camelbak Pursuit Series

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Vancouver, Canada, July 14, 2017 – Connecting urbanites with the wonders of the great outdoors and providing them the opportunity to learn lifelong skills and hobbies that also maximize the experience, the CamelBak Pursuit Series ( arrives in 2017 to encourage people to reconnect with nature and reap the benefits of the natural environment. Icebreaker is proud to announce its inclusion as the official adventure apparel partner of the CamelBak Pursuit Series.


The three-day CamelBak Pursuit Series events are turning Instagram envy into reality, creating an outdoors experience like no other. At CamelBak Pursuit Series, participants are known as Pursuers, they play hard, have fun and learn all of the outdoor activities and skills they’ve always dreamt about. Located conveniently just outside the urban hubs of Salt Lake City, UT and San Francisco, CA, the series’ inaugural year will see the two three-day event series touch down just north of Salt Lake City at Snowbasin Mountain Resort, UT on Aug. 11-13 with additional dates planned for September in Sanborn County Park, CA. You can; camp, glamp or rent; hike, bike or SUP, the itinerary can be tailored to your needs and the choices of what to include are endless.

The Outbound Collective (, the world’s fastest growing online outdoor and travel community, and CamelBak (, an outdoor industry leader and pioneer of hand-free of hydration are behind the series.

Icebreaker Head of Marketing for North America, Trudie Abel, says: “We share the same philosophy on encouraging people to enjoy the great outdoors and connect together in nature to create memorable experiences. We are committed to the series as it is close to our own brand values and our relationship with people and nature. We have a number of ‘get-involved’ sessions including; ‘How To layer merino’, hosted hikes led by our Backcountry partner Gearheads and Leave No Trace, and also have Kiwi inspired music lessons and after dark entertainment from Kiwi musician, Matt Hoyles.”

Pursuit Series Co-Founder Julia Stamps Mallon emphasizes that, “CamelBak Pursuit Series is about showcasing the beautiful accessibility of the outdoors, so whether you’re a camper or a glamper, downhill mountain-biker or a SUP boarder, there’s an amazing activity and an enlightening experience for you. Our aim is to inspire a connection to nature, and Icebreaker gives Pursuers the opportunity to engage with Icebreaker ambassadors and Backcountry Gearheads in the most authentic, enjoyable and educational way possible.”

More information and the full schedule for the two locations can be found online at The CamelBak Pursuit Series is a joint venture between The Outbound Collective and Eventus Outdoors.

The CamelBak Pursuit Series:

Salt Lake City, UT (Snowbasin); Aug. 11-13, 2017

San Francisco, CA (Sanborn CP); Sept. 8-10, 2017

Tickets can be purchased on the website at

Social Media:




Hashtags: #TakeItOutside #InPursuit


CamelBak Pursuit Series: Jess Smith, OutsidePR,

Icebreaker: Briana Hungerford, Icebreaker,

ABOUT CAMELBAK PURSUIT SERIES: The CamelBak Pursuit Series is an event that celebrates the outdoors with action-packed weekend getaways in beautiful places. CamelBak Pursuit embraces people from all backgrounds to share in an unforgettable experience that each Pursuer can custom-tailor with activities and educational topics that range from mountain biking to kayaking to introductory seminars on photography or outdoor cooking. Participants choose from a vast number of choices and enjoy a premium experience with professional educators and the best gear.

ABOUT ICEBREAKER: Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 5000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at