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Press Releases

The Mann Group and Karnan Associates Bring Collaboration to Rep Industry

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Contact: Leslie Cunningham – CNO / The Mann Group
800.936.3049 x 701


September 4, 2014 – Asheville, NC – The Mann Group and Karnan Associates announced today that the highly successful Collaborative Collective has been expanded to include Rep Agencies in the outdoor, cycling, and running industries.

C2 Reps is a collaborative metrics driven group designed to increase rep agency profitability, improve individual rep productivity, and increase service levels to retail accounts. Each group consists of 10-15 non-competing agency principles who meet twice each year to learn, compare, examine, network, and analyze specific data from their business to help and support each other in business operations and strategy.

C2 Reps is focused on business profitability, rep productivity, and increasing account value. Heavily metrics-driven, C2 Reps will equip agency principles with the data, knowledge, support, and network to sustain and increase their businesses.

Outside of the biannual summits, members actively engage throughout the year to build on the foundations laid at the meetings and look to each other for best practices and advice. Providing group-wide financial reports each month and a committed group of likeminded agency principles, C2 provides an island of collaboration in a normally cut throat business environment.

Built on the foundation of C2 Run, C2 Reps continues the collaboration between industry leaders The Mann Group and Karnan Associates to bring provide expert guidance within the group. Group members will report key metrics which will be reported in dashboard format and leveraged to identify best practices and areas of significant opportunity. Additionally, the group will strive to quantify the value brought to retailers and how this impacts the profitability of individual rep agencies.

The first C2 Reps group will hold their inaugural meeting in Asheville on October 6th. An informational webinar for agencies interested in joining will be held on September 17th at 1:00PM EST. To register for the webinar, please click here.

For more information on the Collaborative Collective, please contact Leslie Cunningham at
or 800-936-3049 ext 701

About C2:


C2 was formed in 2013 with an inaugural group of a dozen running specialty stores. C2 was launched to provide a platform for continuous improvement through collaboration amongst non-competitive peer businesses in the retail industry. The founding organizations, The Mann Group and Karnan Associates, are leaders in the specialty retail space with cross functional expertise in the cycling, running, outdoor and action sport industries having worked closely with hundreds of retailers, manufacturers, and other related organizations.