Press Releases

The New Primal Adds Harris Teeter to Growing North American Retailer List

Charleston, SC (January 20, 2017) – The New Primal, makers of the healthiest, most responsibly sourced meat snacks, is excited to announce distribution of its classic and spicy beef jerky to 240 Harris Teeter Supermarkets across the Southeast. 


This new distribution will expand The New Primal’s presence in North Carolina, South Carolina, Virginia, Georgia, Tennessee and Florida. Crafted from 100% grass-fed beef, free-range turkey, and naturally-raised pork, all of The New Primal’s products are certified gluten-free, paleo, non-GMO, and free from hormones, antibiotics and soy. Every product in their line qualifies as a Top 8 Allergen Friendly protein snack.

“We continue to experience an overwhelming response to our honest, clean and sustainable meat snack products,” says Jason Burke, founder of The New Primal. “This expansion allows us to offer easy access and availability of The New Primal jerky across the Southeast region, enabling more people to eat healthier on the go and in between meals.”

The New Primal believes that “you are what you eat” and fueling an energized life begins with eating clean food. The company remains dedicated to its goal of providing nutritious snacks inspired by a primal lifestyle. The company aims to continue changing the snack category by educating and inspiring consumers to choose wisely.

About The New Primal

As a pioneer in grass-fed jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. We are a company built on honesty, transparency and integrity and we hope to inspire everyone who encounters our brand to make better food choices. You are what you eat. Choose Wisely™.

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