Press Releases

The New Primal’s Whole30 Approved Marinades and Cooking Sauces Available in Whole Foods Markets Nationwide

Marks the brand’s first Whole30® compliant product line

Charleston, SC. – June 6, 2017


The New Primal, makers of the healthiest, most responsibly sourced meat snacks, is excited to announce that all The New Primal Marinades and Cooking Sauces are now available nationwide at over 400 Whole Foods Market locations. This marks the brand’s first Whole30® compliant product line. The Whole30 is a 30-day dietary reset designed to address your health, habits and relationship with food.

“I’ve long been a fan of The New Primal’s jerky, commitment to impeccable sourcing, and sense of community, so when they approached us about creating the first Whole30 Approved™ marinade line, we jumped at the opportunity. Our fiercely loyal community is committed to supporting our Whole30 partners, and I know these easy, delicious, sugar-free marinades will be hugely popular.” -Melissa Hartwig, Co-Creator, Whole30.®

Acclaimed for producing the cleanest, most channel transcendent meat snacks in the salty snack category, The New Primal is revolutionizing the marinade aisle in response to the lack of disruption and innovative choices currently available. All three of The New Primal marinades and cooking sauces are Whole30 Approved with no refined sugars, are Paleo Certified and Gluten-Free Certified. They contain no soy, dairy or oil and feature healthy powerhouse ingredients such as coconut aminos and apple cider vinegar.

“We are thrilled to partner with Whole30 and Whole Foods Market to offer consumers across the nation three healthy, unique and delicious marinade and cooking sauce options,” says The New Primal founder Jason Burke. “This is a huge milestone in our goal to educate and inspire consumers to choose their food wisely.“

Each new flavor works perfectly as a marinade or cooking sauce on a variety of proteins and vegetables. The Classic and Spicy are best paired with beef, lamb or pork, while the Citrus Herb is an excellent addition to poultry, seafood and vegetables. All three marinades and cooking sauce options retail for $7.99.

Visit to learn more about The New Primal marinade and cooking sauce flavors, ingredients and recipes.

About The New Primal

As a pioneer in grass-fed beef jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. We are a company built on honesty, transparency and integrity and we hope to inspire everyone who encounters our brand to make better food choices. You are what you eat. Choose Wisely®.

Learn more at