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Press Releases

The New Offers Insider’s Guides to the Best Outdoor Experiences in the Country

Get access to everything we publish when you sign up for Outside+., the premier online and mobile resource for “where to go outdoors,” announces the launch of their new website which is easier than ever to use with personalized search capabilities, map view and more local stories to inspire and enable the outdoor lifestyle. Whether you’re traveling to a new city or looking for adventure in your own back yard, researching and planning outdoor adventure online can be a frustrating process of filtering through fragmented information and irrelevant search results., first founded in 2012, makes the outdoor discovery process even easier today by connecting users with the best outdoor adventures, hand-picked by outdoor retailers and their networks of local experts.

What is harnesses the collective expertise of high-level local runners, skiers, riders, paddlers, and climbers, and shares it through exclusive stories and curated destination reviews about the best trails, runs, routes, crags, and more. By tapping local insights and knowledge, makes outdoor discovery simple, trustworthy and inspiring. The new website launching today provides users with customizable digital access to nearly 5000 outdoor destinations in 76 cities around the country.

“For most people, the biggest barrier to the outdoors is knowing where to go and how to get there,” said RootsRated Founder Fynn Glover. “The new RootsRated platform makes it even easier for people to gain the knowledge and confidence they need to participate in the outdoor experiences that are right for them.”

The new RootsRated provides

  • One-stop portal to the best local outdoor experiences, including trail running, hiking, cycling, paddling, climbing & more
  • Improved Search Navigation for proximity searching & personal customization
  • Map Views, allowing users to search & view multiple nearby destinations from their geographical location
  • Integration of stories about the local outdoor lifestyle & the best outdoor destinations for each activity

“ is the solution our industry has been seeking for over a decade,” said Sarah Harper Burke, Retail Marketing Manager of Osprey Packs. “Having digital access to local outdoor knowledge and expertise empowers people to explore new places and step beyond their comfort zones. By bringing local specialty retailers, local writers and leading brands together, RootsRated is helping to remove barriers to entry and make the outdoor discovery process beautiful, and most importantly, trustworthy.” 


About RootsRated delivers detailed information about local destinations for the best local outdoor pursuits. Content is not crowd-sourced, but rather created in partnership by local experts and leading outdoor specialty retailers. To learn more about RootsRated, please and download theiPhone app.

Media Contact:

Inside Out PR

Erin Brosterhous


Paige Boucher