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The iconic Denali fleece jacket by The North Face will switch to a recycled PolartecÂ® fleece fabric for spring 2009, saving millions of pounds of carbon dioxide and millions of gallons of gasoline. In recognition, PolartecÂ® has awarded The North Face its coveted APEX award for outstanding achievement in design and use of PolartecÂ® fabric.
The Denali, which debuted in 1989, helped introduce the warmth and functionality of PolartecÂ® fleece to the world. A certifiable classic, the jacket has sold millions of units and can be found everywhere from Everest base camp to college campuses worldwide. In 2009, The North Face will switch the PolartecÂ® fleece in the Denali to a new, recycled PolartecÂ® Classic 300 fleece, which contains 87 percent recycled content. The new Denali will save the energy equivalent of approximately .83 gallons of gas and 33 pounds of carbon dioxide per jacket versus a jacket made using virgin polyester.
â€œBeing able to recreate one of The North Face’s most beloved and successful jackets is great. Not only is it a positive step for The North Face, it is a step for the whole Outdoor Industry,â€ notes Jim Gerson, VP Softgoods, The North Face. â€œWe are dedicated to providing the highest performance products with a strong environmental consciousness and social integrity.â€
â€œThe new Denali program really underscores the scalability of our recycled Polartec product line. It will look, feel and perform just like the original Denali, only now with a smaller carbon footprint,â€ states PolartecÂ® Executive Vice President of Sales and Marketing, Jon Adelman. â€œWe’re incredibly proud of the positive environmental impact this partnership with The North Face will have.â€
The prestigious APEX award goes to the best-of-the-best PolartecÂ® based garments each year. Winners are selected based on the style, function and fit of the garment as well as the most innovative and appropriate uses of PolartecÂ® fabrics in the designs. In addition to a Tiffany crystal award and bragging rights for a year, winners can participate in a custom hangtag program promoting these products at the consumer level. PolartecÂ® also provides additional marketing support through product placement with media and events.
About Polartec, LLC
Polartec, LLC is the developer, manufacturer and marketer of PolartecÂ® performance fabrics. PolartecÂ® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world. In addition, PolartecÂ® fabrics are used extensively by all branches of the United States military including the Army, Navy, Marine Corps, Air Force, and Special Operations Forces. For more information, visit www.polartec.com
About The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. www.thenorthface.com