Press Releases

Professional Ultrarunner Jax Mariash to Compete in the Elite Field of The North Face Endurance Challenge Championships this Saturday

4 Deserts World Champion will be competing in the 50-mile championship race Saturday, November 18

Park City, UT

Jax Mariash

Jax Mariash, professional ultrarunner and founder of STOKED Roasters, will be competing in the highly-competitive elite wave of the The North Face (TNF) Endurance Challenge 50-mile Championship race in San Francisco this Saturday, November 18th. The North Face Endurance Challenge is North America’s premier trail-running series that features two-day, trail-running festivals in six locations across North America: New York, Washington, D.C., Ontario, Wisconsin, Utah, and California.

With a hefty prize purse of $30,000 for the elite field – $10,000 each for the winner in both the women and men’s divisions – this year’s race is drawing the “best of the best” in ultrarunning. Taking off at 5:00 AM on Saturday, elite field runners can have crew support, but will not be permitted to use a pacer, as they tackle 10,400 feet of climbing through the Marin Headlands.

An accomplished and well-decorated ultrarunner, Jax has been touted as a woman to watch in the stacked elite field and enters the race with an impressive season under her belt: she’s had four podium finishes and all top-female results, including a first place finish in the women’s division (sixth overall) at the TNF Endurance Challenge race in Park City, Utah this Fall. In 2016, Jax became the first woman to complete the 4 Deserts Grand Slam Plus, a series of five 155-mile foot races across the roughest terrain in the world and was crowned the 2016 4 Deserts Female World Champion upon winning all of the major 4 Deserts races.

At the upcoming TNF Endurance Challenge Championships, Jax will be racing for local sponsor DripDrop ORS, a professional strength hydration product based in Oakland, CA. Built on 50 years of proven science, DripDrop’s ORS products have 3x the electrolytes and ½ the sugar of sports drinks, providing long lasting and fast acting hydration. Jax discovered DripDrop Hydration a few years ago and has credited the dehydration remedy with being a critical tool to her success as an ultrarunner.

“I am so thrilled to finish off the season with one of the most competitive 50-mile races in the nation,” says Jax. “It’s an honor to race in DripDrop’s hometown and give it all I’ve got with some of the best female ultrarunners in the world. The season has been extremely strong with many top results that give me a lot of confidence going into the race that it will be a very good day out there.”

In addition to her running accolades, Mariash is the founder of STOKED Roasters + Coffeehouse, a company dedicated to providing premium coffee to the outdoor enthusiast to kick start any adventure. With Stoked Stix, Jax has re-defined how instant coffee can and should taste, and STOKED is the only coffee company to sponsor a team of passion-driven outdoor athletes. In addition to its Hood River, OR roastery & coffee shop, STOKED is opening up its second location in Park City, Utah on December 15, 2017.

More information on The North Face (TNF) Endurance Challenge 2-day event can be found here.

About Jax Mariash

Jax Mariash is a professional ultrarunner, entrepreneur, and business owner residing in Park City UT. Mariash became the first woman in the world to complete the 4 Deserts race series Grand Slam Plus and was additionally crowned the 2016 Female 4 Deserts World Champion. Previously, Mariash set and accomplished a goal of running 365 days in a row to create awareness for cancer research and inspire people to move their bodies to prevent disease. She is also the founder of STOKED Roasters, a company whose mission is to provide premium, organic coffee to the outdoor enthusiast to kick start any adventure with one epic sip. For more information on Jax, please visit

About STOKED Roasters

STOKED ROASTERS, the official coffee of the outdoors, was founded on the principle of providing premium coffee to kick start any adventure with one epic sip. In addition to STOKED’s Hood River, OR roastery & coffee shop, STOKED’s full range of coffee products are available online, including its signature roasts and premium instant coffee, Stoked Stix. All of STOKED beans are Certified Organic by the Oregon Department Of Agriculture, and the company participates in Fair Trade as often as possible. STOKED is opening it’s second location in Park City, UT on December 15th, 2017. To learn more, please visit

About DripDrop ORS

DripDrop ORS is in a class of hydration products that has been clinically validated to be as effective as an IV*. It is a dehydration remedy that is both highly effective and delicious. DripDrop has 3X the electrolytes, 1/2 the sugar of sports drinks and is 34 percent more effective than water in rehydrating a body for those in recovery or proactively preventing dehydration. DripDrop is available online or in Walgreens stores nationwide. For more information, please go to:

* 2003 clinical study shows no difference between ORS and IV