The North Face Partners with Terracycle to Reduce Landfill Waste
First of its Kind Partnership Allows Millions of Polybags to be Recycled into Plastic Lumber, Bike Racks and Other Products
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SAN LEANDRO, Calif. – June 9, 2011 â€“ The North FaceÂ®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, has partnered with upcycling and recycling pioneer TerraCycleÂ® to keep plastic polybags, used to protect apparel through distribution and transit, out of landfills. The North Face Polybag BrigadeÂ® will divert 100% of the polybag packaging waste at the 20 The North Face retail stores in the United States where #4 plastic bags are not readily recyclable.
â€œEliminating waste at all stages of the product lifecycle is a key component of The North Face comprehensive sustainability program,â€ said Adam Mott, The North Face Corporate Sustainability Manager. â€œThis partnership with TerraCycle is helpful in diverting this packaging waste stream from landfills.â€
Through The North Face Polybag Brigade, The North Face and TerraCycle are actively pursuing a solution to a common packaging waste problem in the apparel industry. TerraCycle will repurpose the bags into various products such as plastic lumber, bike racks, pavers, kitchen utensils and plastic tote bags for re-use.
â€œTerraCycle is excited to partner with such an iconic brand that is already a leader in sustainability and environmental responsibility,â€ said Tom Szaky, TerraCycle CEO. â€œThrough this polybag recycling initiative, we both hope to set a new standard for resource conservation and recycling in the retail supply chain.â€
Apparel magazine recognized The North Face in its 2011 â€œSustainability All-Starsâ€ program as one of five businesses determined to make a difference for people and planet. The award, featured in the June 2011 print issue, honors The North Face for demonstrating specific steps to make the businesses more sustainable, including The North Face Polybag Brigade.
To follow The North Face Polybag Brigade real time collection statistics, visit the microsite: www.terracycle.net/brigades/The-North-Face-Polybag-Brigade
About The North FaceÂ®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.
TerraCycle, Inc. is an international upcycling and recycling company that takes difficult to recycle packaging and turns it into affordable, eco-friendly products. Founded in 2001, TerraCycle (www.terracycle.net) is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over 30 major brands in the U.S. (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle’s BrigadeÂ® programs, which are free fundraisers that pay schools and non-profits for every piece of waste they collect and return. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit us at www.terracycle.net.