The North Face Partners with The Grand Traverse
The outdoor brand signs sponsorship deal with The Grand Traverse endurances races
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ALAMEDA, Calif. – February 15, 2018
The North Face, the global leader in outdoor apparel, equipment and footwear, is announcing a three-year sponsorship of The Grand Traverse.
The Grand Traverse is most notably known for their backcountry partner ski race from Crested Butte to Aspen where athletes travel 40 miles and climb over 6,800 vertical feet over the Elk Mountains. Accompanying the backcountry ski race, The Grand Traverse holds a summer Mountain Run and Mountain Bike race. Elite athletes may challenge themselves to the GT Triple Crown, a singular test of completing all three pinnacle race disciplines.
“Our long history in endurance sports and support of athletes and events all over the world is complimented by this new relationship with the Grand Traverse.” said The North Face global GM of mountain sports, Scott Mellin. “It’s one of most unique events in the world and offers spectacular terrain through the heart of the Elk Mountains.”
The North Face has committed to ski mountaineering and trail racing through premium product offerings including Summit Series and Flight Series. Each collection was built with the specific purpose of moving fast through the mountains and offers athletes a perfect balance of protection, breathability and weight.
“The North Face has held such long standing influence across a spectrum of mountain competitions in my mind there really couldn’t be a more ideal partner to align with our Grand Traverse Triple Crown series.” said race director, Andrew Arell. “This partnership ensures the time-honored legacy of this great ski race is sustained well into the future.”
About The North Face:
The North Face, a VF Corporation brand, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.
About Crested Butte Nordic:
The Grand Traverse is presented as a principal fundraising event for the 501c3, not-for-profit – Crested Butte Nordic. Crested Butte Nordic is a world-class nordic ski destination, maintaining 50 km of groomed nordic trails departing from the doorsteps of downtown Crested Butte. Accompanying the heart-stirring trail network renowned for its expansive views, Crested Butte Nordic offers guests – cross-country ski instruction, guided tours, snowshoeing, a covered ice skating rink, youth & master training programs, ski-in fine dining experiences, and a commitment to fostering lifelong fitness with kids 17 and under, and seniors 70 and over, always skiing for free!
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