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WESTWOOD, MA. (JANUARY 2020) – Dedicated to building footwear that is 100 percent MUCKPROOF™ (remarkably protective, exceptionally comfortable and totally waterproof), The Original Muck Boot Company will introduce new collections for Fall 2020 at Outdoor Retailer + Snow Show booth #49152-UL. New style highlights include: Apex athletic outdoor boot; new classic Chore designs with steel safety or plain toe; women’s Nomadic après winter boots; and a light duty, essential slip-on boot.
“We are focused on enabling our users to work harder, longer and outperform others by keeping feet protected, comfortable and warm in any terrain or condition,” said David Mesicek, chief marketing officer at Honeywell Retail, parent company to The Original Muck Boot Company. “Our product team spends a great deal of time out in the field, working with users of our products to design the next solution – from material technologies to footwear design concepts. Our combined goal is always to outfit our consumers more comfortably, as we know what they put on their feet can make or break a long day in the muck.”
MUCK APEX – New High Performance Athletic Hunting Boot
Designed for moving fast through varied terrain and environments, Muck Boots introduces the Apex Mid Zip for Fall 2020. Apex is built on an innovative platform for high-endurance pursuits that require a more athletic and agile boot while still providing 100 percent waterproof, 100 percent MUCKPROOF™ protection.
Coupled with breathable mesh linings, the Apex provides elite protection and moisture management. The upper features a secure lock-down zipper closure system, a screen collar, high-traction outsole and light-weight performance for great comfort and fit. Available colors for men include: Black/Grey, Brown/Mossy Oak Break-Up Country, and Moss/Tan (MSRP: $140). Available colorways for women include: Black/White and Moss/Tan (MSRP: $140).
MUCK CHORE – The Original and Best Expands with Plain and Steel Toe Designs
Muck expands its classic collection of Chore work boots for Fall 2020. Inspired by the everyday lives of people who rely on Muck’s comfort, performance and waterproof protection while at work, Muck introduces a 6-inch and 8-inch Chore boot, available in a steel or plain toe style.
Built for those who require Muck’s legendary 100 percent waterproof, 100 percent MUCKPROOF protection but in an easy to slip-on/off silhouette, these new lower height Chore boots were developed based on input from industrial workers in the field, who demanded a hardcore Muck work boot in a lower, easy on and off design for convenience while at work.
The new Chore Classic 6-inch boot is available in both plain toe and CSA compliant steel toe silhouette options. The plain toe is offered as a lace-up style in a Brown colorway (MSRP: $145), or as a slip-on Chelsea boot available in Black (MSRP: $130). True to Muck’s promise, both the lace-up and pull-on are built around a 5-millimeter neoprene bootie and collar for additional comfort and performance. Breathable mesh lining keeps feet cool and dry, while a double toe and triple rubber heel reinforcement up the game in durability. This boot meets CSA grade 1 steel toe ESR PR and ASTM F2413-18 M/I/C PR EH.
MUCK NOMADIC – NEW, HIGH-PERFORMANCE APRES WINTER BOOT FOR WOMEN
Rooted in performance built to withstand the cold, wet weather, Muck introduces the VibramTM Arctic GripTM Nomadic boot for Fall 2020. The Nomadic delivers unparalleled waterproof warmth and superior traction in a sporty, casual silhouette.
The women’s Arctic Grip Nomadic (MSRP: $180) is the ideal blend of performance and style designed to wear almost anywhere – from shoveling the drive, to a trail hike or off to the brewery to meet some friends. The sleek upper is constructed from a 100 percent waterproof synthetic textile with a soft, thermal fleece lining to provide all-day warmth and comfort. The outsole features Vibram’s advanced cold weather gripping system to deliver traction on wet ice, while the Icetrek full base layer provides grip on dry ice. The boot is available in Black, Moss, and Autumnal. Vibram and Arctic Grip are trademarks registered in the United States and/or other countries by Vibram S.p.A.
MUCK ORIGINALS – ESSENTIAL FOOTWEAR FOR MEN AND WOMEN
Developed for the everyday lifestyle needs of consumers who rely on Muck’s comfort, performance and waterproof protection, and inspired by the iconic Chore boot, Muck Originals is a collection of light-duty, yet essential footwear.
New for Fall 2020, Muck introduces the Originals Ankle (MSRP: $100), an easy on and off slip on ankle boot featuring full neoprene booties that are wrapped in soft, hand-laid rubber for comfortable, 100 percent waterproof protection. The footbed’s bioDEWIXantimicrobial odor and moisture management insert keeps you fresh all day. Easy on/off designs and durable outsoles with breasted heels offer traction, style, and performance for life outside.
About The Original Muck Boot Company
It all started with a universal problem – muck. Wet, messy, muddy, dirty muck. Determined to find a solution for keeping feet warm and dry through it all, Muck Boots began, out of necessity, to build premium, protective, reliable boots that offer exceptional comfort in every element. That’s how The Original Muck Boot Company was born, providing 100% waterproof boots and footwear that withstand the muckiest situations in every season. Over the past two decades, Muck has had the freedom to innovate, experiment, and test products in every single element – because outside, there are way more than four seasons.
www.muckbootcompany.com Get Social with Muck Boot Company at: @Facebook.com/muckbootco; @muckbootco on Instagram.
PR Contact: Emily Snayd, HFS Communications, firstname.lastname@example.org