Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

The Send It Foundation launches with outdoor adventures for young adult cancer fighters in 2015

Get access to everything we publish when you sign up for Outside+.

Send It was born in Lake Tahoe, CA from one cancer fighter’s continued pursuit of adventure throughout his treatment.

In March 2012, Jamie Schou was diagnosed with an aggressive form of cancer called Synovial Sarcoma. He endured countless hours of chemotherapy, radiation and surgery, and there seemed no end in sight for his fight. Jamie passed away on July 12, 2014. Through his 2-year battle, he fought with a smile on his face, and a deep conviction to truly LIVE each day with happiness and gratitude. For Jamie, ‘someday’ became ‘today’, and with every break in treatment, he skied, biked, paddled, summited Half Dome, and jumped out of airplanes – all with an intention to find joy and inspiration in the short time he had.

“Send It” is an expression that inspires positivity, enthusiasm, pushing boundaries, and living life to the fullest each day – this became Jamie’s mantra throughout his cancer fight. Jamie’s vision was to bring the pursuits that brought him joy and strength to other cancer fighters, inspiring them to Send It no matter what. In the last year of his life, he formed the Send It Foundation, a non-profit organization to do just that.

Send It Foundation’s mission is to inspire positivity, courage and gratitude in young adult cancer fighters through the gift of outdoor adventure and community.

Young adults (ages 20-40) battling cancer are caught between pediatric and adult oncology. They face a different set of issues and challenges than children and adults, and fall into a gap of resources available for emotional and financial support. Cancer is devastating at any age, but for these formative years, getting sick means having to plan for an unimagined future.

Send It Foundation aims to become an extended community for this group of fighters by creating the space to explore and overcome new challenges outside. Adventures will support fighters to play, sweat, laugh and have fun outdoors, helping them to find their strength, connect with peers, and enjoy today. The challenges overcome, lessons learned and community built through a Send It adventure can be transferred directly to the fight for life.

Send It’s inaugural trips will take place in Lake Tahoe, beginning with a paddling/climbing trip in the summer of 2015 and a ski trip in the winter of 2016. Send It Foundation will provide trips for cancer fighters who will be accompanied by athletes, guides, medical professionals and friends. Most important in this experience is the long-term community created through these adventures – bringing the camaraderie built on the trail or chairlift to the day-to-day cancer fight.

Since Jamie’s passing, his three sisters have committed to building Jamie’s legacy. In addition to raising $100,000 in only a few months for Send It programs, the team is forging partnerships with Stanford Medical Center, like-minded non-profit organizations, and synergistic outdoor companies to create a greater impact, bringing Jamie’s incredible vision to life. Alongside the Send It Foundation, Jamie created the Send It Brand apparel and headwear line, of which proceeds are contributed to the Send It Foundation.

Send It serves as a reminder for all of us to live every day to the fullest, to fight for each moment, to love hard and to play hard, and that ‘someday’ is today. Send It!


“Today is a gift. Fight for it – fight for each moment!” – Jamie Schou

Get involved:


Katie Schou

+1 530.913.7358