Press Releases

The Sessions @ SIA Set to Film During SIA Snow Show


WASHINGTON (January 26, 2015) —SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has partnered with TransWorld Business to produce — The Sessions @ SIA — an editorially curated series of video interviews shot live from the 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center.

Hosted by the editors of The Enthusiast Network’s (TEN) market-leading titles, including TransWorld Snowboarding, Snowboarder and TransWorld Business, The Sessions will be filming in booth #4161 during the Snow Show.

“We’re excited to present The Sessio

ns to the snow sports industry and plan to feature industry leaders, including founders, athletes, retailers, and top execs revealing the passion behind their businesses, what’s driving innovation, and share valuable insight on the state of our sport,” commented Rob Campbell,TransWorld Business Senior Contributing Editor and Producer of The Sessions @ SIA.

“At its core, Snowboarding is a lifestyle driven by unique people and personalities in the spirit of having FUN. With the rapidly changing environment, snowboarding shouldn’t be controlled or put in a box. At SIA, we believe that the first step is properly communicating the message to the industry and consumer as a whole. I’m personally stoked that both TEN and SIA are coming together to rally the troops in a live format,” said Michael Akira West,Westlife Distribution President/CEO.

The Sessions @ SIA will be distributed through multiple digital media platforms, including TEN’s leading consumer-facing brands Snowboarder and TransWorld Snowboarding, and its respected B2B platform TransWorld Business. SIA will distribute the series through an online presence at: SIAsnowshow.com/thesessions, digital communications and social media outlets.

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The Sessions live interviews will add an exciting element to the Show. The editorial staff for TransWorld Snowboarding, Snowboarder, and TransWorld Business have always done an excellent job covering the Snow Show — and this will be another great resource for retailers,” said David Ingemie, SIA President.

The Guide, also published by TEN, was distributed both in print and digitally earlier this month to over 30,000 snowboard/ski shops, resorts, manufacturers, sales reps, executives, media, and SIA members. The digital edition is available online at SIAsnowshow.com/theguidevia a browser-based reader, and additionally through the Transworld Business app on iTunes. Hard copies will also be available onsite at the SIA Snow Show.

More snowboard-specific information can be found within SIA’s Curated View of Snowboard section on SIAsnowshow.com, designed to help snowboard retailers prepare for the 2015 Snow Show with videos, event listings, stats and trend summaries.

To learn more about 2015 SIA Snow Show events, hotels/travel and exhibitors, go to: SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation. 

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-own

ed trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org