The Shoe Horn Celebrates Grand Re-opening with Support from Local Bran

Northfield, VT- On October 10th and 11th, with support from Darn Tough Vermont® and Ibex®, The Shoe Horn will celebrate the grand re-opening of its newly expanded store on historic Langdon Street in downtown Montpelier, Vermont.

Since The Shoe Horn opened its doors in 2001, it has developed a loyal following of footwear enthusiasts. Taking advantage of a vacancy next door, The Shoe Horn will double in size; making room for Darn Tough Vermont’s new LIFE-STYLE sock collection, Ibex clothing and signature lines from designers Eileen Fisher and Christopher Blue Denim. “With more apparel and accessories the Shoe Horn been transformed into a complete and elegant shopping experience,” commented owner Andrew Brewer.

In celebration of the new store, The Shoe Horn has planed a VIP reception for loyal customers and media on the evening of Friday, October 10th including refreshments and raffle prizes from Darn Tough Vermont Socks, Ibex clothing, and Dansko Shoes. The public celebration continues on Saturday the 11th, with yummy shoe shaped cookies, and gifts with purchase: the first 50 customers to make a purchase over $70 will receive a free pair of Darn Tough Vermont’s new colorful and comfortable LIFE-STYLE socks.

“We’re excited to have the support of lbex and Darn Tough Vermont, two high quality brands that underline our commitment to providing the best that Vermont has to offer,” said Brewer. The expansion of the Shoe Horn is another indicator of the how Andrew Brewer has helped revive Langdon Street. Sales manager of Darn Tough Vermont Roland Beliveau added, “Brewer has enhanced Montpelier’s shopping experience and we are proud to have our new socks featured in his beautifully renovated store.”

About The Shoe Horn:
Located at 8 Langdon Street, Montpelier, VT, the Shoe Horn was originally created as an extension of Onion River Sports’ footwear department and was recently awarded the prestigious Seven Daisies Award for best shoe store in 2008. The newly expanded store will offer a wider selection of high quality, casual fashion for men & women; including shoe brands such as Dansko, Merrell, and Keen and clothing from brands such as Ibex, Eileen Fisher and Christopher Blue Denim. For more information visit wwww.theshoehorn.net.

About Darn Tough Vermont:
Darn Tough socks are designed, tested, and manufactured in Northfield, Vermont. Each sock is knit using premium fine gauge yarns with high density knitting techniques to create a sock with superior durability and cushioning without bulk. The lifetime guarantee says it all: “If our performance socks aren’t the most comfortable and durable socks you’ve ever owned, return them for your money back.” For more information visit www.darntough.com.

About Ibex:
Ibex is headquartered in Woodstock, VT. At the cornerstone of Ibex is the Merino fiber, and a passion for this renewable, ultra-soft, high-performing, dynamic fabric. Ibex crafts a complete range of outdoor apparel including base-layers, mid-layers, jackets, and accessories. Committed to environmental practices at every stage of production, from sheep to shelf, Ibex works with sustainable and humanely run family-run Merino sheep stations in New Zealand’s Southern Alps. For more information visit wwww.ibex.com.