The Ski Company Joins SMC

Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry is pleased to announce The Ski Company has joined the group.
The Ski Company, located in Rochester, NY also does business as Snow Ski & Board. There are a total of five locations in Rochester, Syracuse, Buffalo and Bloomfield, NY. Owners Gary and Vicki Profetta have been in business since 1990 and take pride in having the largest selection and broadest range of quality and price in upstate New York. They also have a talented staff, the equipment and experience to ensure their customers get the most out of their equipment.
SMC is a buying group of 63 stockholder member businesses representing 142 storefronts nationwide. The member businesses primarily sell ski, snowboard and other snowsports-related equipment, apparel and accessories in specialty stores located throughout the United States.
“We’re extremely pleased to have The Ski Company in SMC,” said company President Tom Gately. “They join an impressive list of the finest specialty ski and snowboard shops in the U.S. and it is a really good match. We’re looking forward to a long, mutually beneficial relationship.”
For more information on joining please contact SMC President Tom Gately at TGately@sportsshops.com or (413) 739-7331.