The Ski Tour Debuts Winter 2007

At last, skiers have a professional tour and music festival to call their own. This winter, The Ski Tour (TST) plays out at four of America’s top resorts—Sun Valley, Idaho; Breckenridge Colorado; Aspen/Snowmass, Colorado; and Squaw Valley, California. The world’s best skiers will compete in skiercross or skier halfpipe competitions for $500,000—the largest purse in skiing—while a gigantic concert venue will bring some of the nation’s biggest music acts to the heart of the mountains. All four events will be nationally televised (in one hour shows) on network television.

TST will feature an international field of world class athletes, each having equal opportunity to win the single largest payout in the sport—$125,000 each weekend. Athletes confirmed for the tour include Olympians Daron Rahlves, Eric Schlopy, and Reggie Crist and X Games medalists Tanner Hall, CR Johnson, Simon Dumont, and Zach Crist. “In recent years the sport of skiing has undergone radical change and progression. Skiing is back on the map and I feel it is at its best,” said Zach Crist. “With the creation of The Ski Tour we now have a chance to showcase the reinvention of skiing to the masses.”

In addition to the skiing competition, the BaseCamp Music Experience, presented in conjunction with The Ski Tour, will be the focal point of off hill entertainment at each of the tour stops. BaseCamp will feature over 30 bands and DJs, including Michael Franti & Spearhead, Blackalicious, Hinder, Donavon Frankenreiter, The Wailers, DJ Logic, DJ Jillian Ann, Swollen Members, Kamphire Collective, and more to be announced.

At most stops, these big name acts will play in a centrally located,14,000 square foot heated pavilion, which will accommodate up to 3,000 people. This structure, erected in the center of town, will occupy a city block. In addition to hosting the headline concert, the pavilion will be the hub for all of the festivities, featuring an array of events throughout the weekend, including street party bonfires, the Limelight Film Festival, rail jams, VIP and athlete parties, locals bar parties, pro photo shootout parties, teen rock & roll parties, fashion shows, and many more activities celebrating mountain culture.

“Our goal with The Ski Tour is to broaden the market of people interested in skiing competition. But the way to do that is to not just focus on the competition,” said TST co founder Kipp Nelson. “We’re going to take the entire ski experience—from the first chair to après to late night entertainment—and turbo charge it into a three day cultural experience for everyone who loves the mountain lifestyle. If you’re only going to go skiing one weekend of the year, you want it to be one of these four.”

The launch of TST comes at a pivotal time for skiercross and skier halfpipe as skiercross is expected to join snowboard cross at the 2010 Olympics. TST founders want to see skier halfpipe follow suit. TST will put these sports into the national limelight, helping to promote them as viable Olympic sports.

To successfully execute their vision, co founders Nelson and Steve Brown have assembled a team of ski industry veterans: Zach and Reggie Crist and CR Johnson to lead athlete relations; MSI (a full service event management company with 10 years experience) and Kevin O’Grady of HOK Events to execute all of the on hill presence and competition venues; Lynn McCarthy (15 years event and entertainment experience); to direct the look and feel of the off hill parties and functions; Hatch (45 years combined experience producing sports and lifestyle programming, whose principals produced The Tour de France, Gravity Games, and Winter Olympics) to produce four hours of network television; Bravo Entertainment to produce the concert scene; Keith Carlsen of MSI (former Powder Magazine editor) to spearhead the PR, communications, and media relations; Wirestone, an integrated marketing firm, to produce the TST website and branding, and a multitude of industry insiders who have added their input and attended countless meetings to make sure that all sides of skiing are represented.

For The Ski Tour photos, videos, athlete bios, competition schedules, music updates, and more, visit the newly re launched www.theskitour.com. The Ski Tour would like to extend a special thanks to its current list of sponsors: Spyder, Paul Mitchell, Icebreaker clothing.

THE DETAILS: 2007 The Ski Tour dates and locations

Sun Valley, Idaho – January 11 14, 2007
Breckenridge, Colorado – February 1 4, 2007
Aspen/Snowmass, Colorado – February 22 25, 2007
Squaw Valley, California – Tour Finals – March 8 11, 2007

Media Inquiries and for more information contact:
Keith Carlsen
Director of Marketing, PR, & Communications
Mountain Sports International
keith@mtsports.com
801 349 4632