The Travel Hammock Becomes Grand Trunk
Outdoor Manufacturer and Retailer Announces New Brand Identity Reflecting Expanded Product Offering and Business Operations
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Outdoor hard goods manufacturer and specialty retailer The Travel Hammock announced today that it has rebranded the company Grand Trunk (www.grandtrunkgoods.com). The new moniker, inspired by the Grand Trunk Road â€“ also known as the Long Walk, Southeast Asia’s most colorful overland passage and enduring symbol of freedom and adventure â€“ reinforces the company’s reputation as a leading provider of outdoor travel equipment and accessories, or â€œGoods for the Road.â€
â€œIn recent years, we have significantly evolved and upgraded our product offering to meet the needs of the growing outdoor market and felt it was time for a new company name that both reflected these improvements and symbolized our company’s founding philosophy,â€ said Jon Neff, Vice President of Sales, Grand Trunk, and co-founder of The Travel Hammock. â€œGrand Trunk will continue to offer our wholesale customers the same great service they’ve come to know and trust, while providing outdoor enthusiasts with exciting, innovative and affordable products that fulfill a wide range of recreational and travel needs.â€
The outdoor retail industry experienced double-digit growth in 2008, despite a downturn among traditional retail outlets. This increase may indicate that consumers are shunning extravagant vacations for more inexpensive, family-focused activities like camping, hiking and day trips to beaches and parks â€“ occasions that present ideal opportunities to utilize Grand Trunk’s travel hammocks, multi-use parasheets, Quick Set tents, silk sleep sacks and numerous other outdoor accessories.
â€œThe recent industry growth is encouraging, because it means that more people than ever before are embracing outdoor activities. All of Grand Trunk’s products are top-quality and easy to use, whether you are a beginner or an experienced outdoorsman,â€ said Neff.
As part of the rebranding, Grand Trunk also announced that it has appointed Doug Kaiser to the position of Chief Financial Officer. Kaiser will oversee the company’s financial operations as it continues to grow and expand to serve its customers around the world.
To learn more about Grand Trunk visit www.grandtrunkgoods.com.