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Press Releases

The Ultra Race of Champions (UROC) and the Bel Monte Endurance Runs Partner with Spike-FREE in a multi-year contract

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Vesuvius, VA – February 27, 2017. Bad to the Bone Sports, creators of the Ultra Race of Champions (UROC) 100k, 50k, 25k and the Bel Monte Endurance Runs 50 miler, 50k, 25k selected Spike-FREE, a new ultra-endurance food company, for a multi-year partnership. UROC and Bel Monte, two of the most well-known ultras in the USA, take place in the months of March and May. Bel Monte, in its fourteenth edition, will take place on March 11th in the George Washington National Forest. UROC, in its seventh edition, will take place on May 13th and will be hosted by Skylark Nature Preserve and Lodge, located on 500 acres along the Blue Ridge Parkway.


“This multi-year fitting partnership between Spike-FREE and our two races will offer runners the best and most advanced options in the ultra-running nutrition market”, says James Russell Gill III, UROC’s and Bel Monte’s Race Director and CEO of Bad to the Bone Sports. “Their SFuels bars are an advancement in the market offering. The high-fat low carbohydrate formulation of the SFuels bars promotes fat oxidation, minimizing the reliance of the body on sugars and gastro intestinal distress. Having experienced that myself in races, I am very happy to see Spike-FREE developing a new kind of nutrition option specifically designed for ultra-endurance athletes. I know all our runners in both events will benefit from using their SFUEL bars.”

“For all the runners searching for a low sugar option for their training and racing needs,” says Dr. Francesca Conte, President of Bad to the Bone Sports. “SFuels bars are the perfect choice. By partnering with companies pushing the edge of research, we offer our runners new and exciting options, giving them not only an incredible race experience, but also educating them on the newest market offerings.”

Registration for UROC and Bel Monte are open at and On social media, UROC can be found on Facebook and Twitter (@UROCUltraRace) and Bel Monte on Facebook (@BelMonteEnduranceRaces). For more information, please contact Dr. Francesca Conte at (434) 218-0402 or

About Bad to the Bone Sports

By directing premiere road and trail events all over the United States, Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 13 years, Bad to the Bone Endurance Sports events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running.

About the Ultra Race of Champions

UROC is open to all runners. The mission of UROC is to create the Super Bowl for the sport of ultra distance running. Elite runners are invited based on the recommendation of the UROC Elite Advisory Council and their performances at key events in the sport all over the World: at UROC, elite runners and weekend warriors race side by side. The UROC Elite Advisory Council includes some of the best ultrarunners from around the World: Ian Sharman, Dave Mackey, Michael Wardian, Kaci Lickteig, Devon Yanko, and Anna Frost. UROC also relies on the support of several Ambassadors, who are vital to the success of the championship. The UROC Ambassadors, Catra Corbett and Ken Michal, are the backbone of ultra distance running and some of the most active and influential runners in the sport. Best of the Best, One Course, One Day. For more information, visit or find it on social media on Facebook at “Ultra Race of Champions” or on Twitter #UROCUltraRace, #BeAChampion.

About Spike-FREE

Spike-FREE is a new company in the ultra endurance-sports nutrition market. The R&D team has spent three years developing their ultra-low training products – designed specifically for ultra endurance athletes. Using high-fat, low carbohydrate formulations with specific fibers, the products are designed to enable optimized fat oxidation to fuel the athlete, whilst minimizing gastro distress ultra races.. Their SFuels bars come in four flavors: apricot, cinnamon, vanilla, and cocoa. The bars are designed for use by endurance athletes after the two-three hour mark, as the body begins to shift to burning more fat, to fuel the body. For more information visit their website at: