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Press Releases

The Ultra Race of Champions (UROC) Announces a Multi-Year Partnership with CamelBak ®

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Vesuvius, VAApril 20, 2017. Bad to the Bone Sports™, creators of the Ultra Race of Champions (UROC 100k, 50k, 25k), has signed a multi-year partnership with CamelBak ®. The Ultra Race of Champions is one of the most well-known ultras in the USA. Now in its seventh edition, it will take place on May 13th at Skylark Nature Preserve and Lodge, located on 500 acres along the Blue Ridge Parkway. The mission of the Ultra Race of Champions is the create the Super Bowl for the sport of ultra-distance running, while remaining open to all runners, celebrating the inclusive nature of the sport.

“We pride ourselves in partnering with sponsors that improve the experience of our competitors”, says James Russell Gill III, UROC Race Director and Bad to the Bone Sports™ CEO. “CamelBak, a leader in the hydration packs and products industry since 1989, is a fitting partner offering an extensive line of personal hydration packs. An endurance race as challenging as UROC cannot be completed without a strong hydration strategy and a comfortable and versatile hydration pack. CamelBak offers an extensive line of run hydration products to fit the needs of just about every type of runner. We are very excited to have CamelBak on board!”

“At UROC, we are committed to delivering the best and most exciting race experience to every runner” says Dr. Francesca Conte, Bad to the Bone Sports™ President. “It is this passion and drive that align and unite us with CamelBak. By selecting from the CamelBak lineup, runners won’t go wrong in their choice of personal hydration product”.

“Ultra-distance running is one of the ultimate tests of hydration. UROC is the perfect venue for CamelBak to showcase our all-new run line for 2017”, says Kevin Taylor, CamelBak Marketing Manager. “From ultra-lightweight 3D mesh to the first ever insulated soft bottle, we’ve pushed the boundaries to create run hydration that can stand up to the Super Bowl of ultra-distance running and fuel podium level performances on the trails.”

Registration for UROC and more information on the event can be found at On social media, UROC can be found on Facebook and Twitter (@UROCUltraRace). For more information and for press inquiries, please contact Dr. Francesca Conte at (434) 218-0402 or

About Bad to the Bone Sports™

By directing premiere road and trail events all over the United States, Bad to the Bone Sports™ strives to motivate runners of all backgrounds to challenge themselves. For over 13 years, Bad to the Bone Sports™ events have reflected owners James Russell Gill III and Dr. Francesca Conte decades-long knowledge and passion for running.

About the Ultra Race of Champions

UROC is open to all runners. The mission of UROC is to create the Super Bowl for the sport of ultra-distance running. Elite runners are invited based on the recommendation of the UROC Elite Advisory Council and their performances at key events in the sport all over the World: at UROC, elite runners and weekend warriors race side by side. The UROC Elite Advisory Council includes some of the best ultrarunners from around the World: Ian Sharman, Dave Mackey, Michael Wardian, Kaci Lickteig, Devon Yanko, and Anna Frost. UROC also relies on the support of several Ambassadors, who are vital to the success of the championship. UROC Ambassadors Catra Corbett and Ken Michal are the backbone of ultra-distance running and some of the most active and influential runners in the sport. Best of the Best, One Course, One Day. For more information, visit or find it on social media on Facebook at “Ultra Race of Champions” or on Twitter #UROCUltraRace, #BeAChampion.

About CamelBak®

CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak go to

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit or follow us on Twitter @VistaOutdoorInc and Facebook at