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Press Releases

The Winners of the ispo boardsports Awards 2010

An international jury selects best snowboard innovations for season 2010/2011 with awards presented in the categories hard goods board und boots, outerwear, kids and accessories

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The snowboard industry has a lot of new products to offer for next season. Following in-depth

evaluation the international jury selected those products which showed the highest degree of

sustainable, user-friendly, and technical details.

Winner Hardgoods/Board – K2 Fastplant Snowboard Hall A1.102

As flexible yet durable as bamboo in a wind storm – that is the idea behind the new construction

concept of the K2 “Fastplant” board. The multi-layer bonded bamboo core was inspired by

skateboard construction and is encased with fiberglass. This guarantees the highest level of stability

– tested on hydraulic test rigs – and features a five-year warranty. Thanks to using this material mix

as well as a rocker profile K2 promises riders agile performance in park and terrain. In addition, the

new construction concept reduces its impact on the environment: bamboo is a fast-growing resource

which can be grown without use of pesticides and artificial irrigation.

Winner Hardgoods/Boots – DC Shoes Status Boot Hall A1.416

When you ride hard you’ll sweat – even your feet. In snowboard boots wet feet can quickly become

cold feet. DC Shoes decided to tackle this problem, and integrated its “Aerotech Ventilation System”

in the model “Status” for the upcoming season. Ventilation channels are integrated into the lining and

shell, allowing condensation to be transported to the outside, yet moisture from the outside cannot

enter. DC Shoes guarantees dry and warm feet – even after the hardest ride.

Winner Outerwear – Sweet Protection Crusader Jacket Hall A3.408/509

Sweet Protection has completely redesigned its “Crusader” jacket to make it even better for the

adventures of snowboarders and Freeriders. 3-layer Gore-Tex Pro Shell ensures the body stays

warm and dry, as does the back ventilation system. According to the manufacturer, the longer and

wider cut not only makes riders look cool, but provides effective protection against the cold for

sensitive areas of the lower back.

Winner Kids Products – Zimtstern Blockkids Outerwear Hall A2.226

Gone are the days when kids wore snow wear hand-me-downs. These days, parents look for function

and design in the winter apparel for their little ones. The “Blockkids” jacket and pants from the “Die

Stars von morgen” collection by Zimtstern is an outfit which is not in any way second-rate to an adult

ski suit. Designed for 8- to 14-year-olds, the collection wants to attract young boarders and skiers

with bright colors and large-scale prints, such as a star design. Technical details such as powder cuff,

water columns up to 10,000 mm, helmet compatible hood, simple operation of zippers, and an MP3-

player pocket will ensure that kids are comfortable and have fun. Like all of Zimtstern’s products the

“Blockkids” combination is bluesign-certified. The jury believes that this product satisfies all

requirements of young snow sports fans.

Winner Accessories – Zeal Optics Transcend Goggle Hall A3.113

In cooperation with Reco Instruments Zeal Optics developed a snow goggle with integrated “Head

Mounted Display” system. With the push of a button the rider can call up data right in front of his/her

eyes and like a jet pilot display information such as speed, altitude, temperature, time, GPS location,

and stop watch. The jury considers the “Transcend Goggle” an excellent example of applied

“Wearable Technology” and selected it as the winner in the category Accessories.

More information on the ispo boardsports Awards and all other awards at ispo 10 is available at .

About Messe München International (MMI)

Managing close to 40 trade expositions for industrial, consumer goods, and new technology, Messe München

International (MMI) is one of the world’s leading exposition companies. More than 30,000 exhibitors from over

100 countries, and more than two million visitors from over 200 countries participate in the Munich-based

events every year. In addition, MMI manages trade expositions in Asia, Russia, the Mid East, and South

America. MMI operates a global network with six foreign subsidiaries in Europe and Asia, as well as 64 foreign

representations, covering more than 90 countries worldwide. As an internationally active company, Messe

München International is dedicated to endorsing sustainability and environmental protection.

More information at