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There goes shār snacks being environmentally responsible again.

Austin-based organic snack brand partners with 1% for the Planet while adding reusable and biodegradable shār-tubes to the 7 Austin area Whole Foods Market shelves.

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AUSTIN, Texas (November 17, 2020) – shār snacks (say it like care, fair, dare. oh, and bear), a sustainably minded and innovative trail mix company, adds Whole Foods Markets to its’ growing list of elite grocers and joins 1% for the Planet.


After spending four years perfecting their recipe in an antique wooden bowl on the kitchen table, shār landed on nine incredible ingredients responsibly sourced from organic small family farms and runs with as light a footprint as possible. Shār is 100% Organic, Paleo, Vegan, Gluten-Free, and non-GMO.

More than a delicious, healthy, and responsibly made snack, shār shows love for our planet by moving away from single-use-headed-for-the-landfill packaging. Mother Earth for the win with the amazing shār-tube. It’s reusable, recyclable, and biodegradable. Even the label is earth’s friend – from Elevate Packaging in Chicago, the labels are made using FSC certified recycled paper, plant-based inks, and a water-soluble compostable adhesive making them completely compostable. More importantly, it’s the first snack in a refillable format. Founder/CEO Peter Rushford has been using his for 14 months and counting. Buy their 1lb, 2.5lb compostable eco-bags (also from Elevate) for easy refilling. It’s called sustainable snacking. Eat. Refill. Repeat.

Committed to making their money matter, shār donates 20% of its’ net profits to The Conservation Alliance and has now added 1% for the Planet as a deserving partner. Their “impossibly good trail mix” serves the outdoor, fitness and sports specialty industries, as well as the planet, making shār an industry leader.

The brand’s work towards quality and sustainability has not gone unrecognized by leaders in the retail community. Whole Foods Markets joins the ranks of 32 REI flagship stores and Erewhon Market in Los Angeles.

“We make sustainability more accessible with the deliciously filled shār-tubes, setting an earth-first intention in motion. Simply choosing to purchase shār does this”, says Peter.

About shār snacks

Founded in 2018, shār is a farm-to-table snack food company headquartered in Austin, TX. They make premium healthy snacks using curated recipes and responsibly sourced organic ingredients. Shār carries a passion to support active healthy lifestyles with healthy ethical snacking. Using an ‘earth-first’ commitment to sustainability, shār donates 20-percent of net profits to The Conservation Alliance and is a leader in reusable compostable snack packaging. Fore more about shār,

About 1% for the Planet

A global movement bringing dollars and doers together to accelerate smart environmental giving, 1% for the Planet asks everyone to begin with a simple solution- take action to be 1% better – because the climate crisis impacts everyone and we all can, and must, do more to create a better future. 1% adds up. Through their dedicated network, businesses and individuals take responsibility for the environment; Conscious consumers purchase for the planet; Donors make their money matter; Approved nonprofit organizations go to work. For more about 1% for the planet,

About Whole Foods Market

With a purpose of nourishing people and the planet, Whole Foods Market aims to set the standards of excellence for food retailers. The offering of the highest quality natural and organic foods to satisfy and delight their customers while promoting team member growth and happiness and practicing win-win supplier partnerships create profits and prosperity because they care about their community and the environment. These values are the backbone of the company culture and how they aspire to do business every day. For more about Whole Foods Market,