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Press Releases

Thule announces its ad campaign with Nitro Circus

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For immediate release:

Thule announces its ad campaign with Nitro Circus.

Seymour, Connecticut., September 11, 2015

Nitro Circus has signed an agreement with the NBC Sports Group to broadcast exclusive content including three yearly specials and an 8-part reality series. Through this strategic alignment, Thule advertising is featured during the Nitro Circus programs with their first ever TV spots, focusing on the brand’s Bring Your Life message. In addition, Thule will also be airing the commercials within the 25-city Nitro Circus Live North American Fall Tour.

Nitro Circus features some of the best action sports athletes in the world attempting various daring tricks in BMX, skateboarding and motocross. Beginning in 2003, Jeremy Rawle, Gregg Godgfrey and action sports star Travis Pastrana, began filming out of Travis’s garage chronicling their attempts at a variety of outrageous stunts. The series was then picked up by MTV and was wildly successful, broadcasting in over 60 countries worldwide. Building on this momentum, Nitro Circus took their show live and has now sold out shows across five continents.

The kickoff of this campaign began on July 12th with three 30-second Thule TV spots, which aired during their 90-minute special on NBC, Nitro Circus: Revolution Day, featuring Jed Mildon and James Foster attempting to make history with the first ever quadruple backflip on a BMX bike. The campaign continues this Saturday, September 12th at 11:30pm ET, with two 30-second Thule TV spots on NBCSN during Road to the Unthinkable: The Quest for the Motorcycle Triple Backflip. On Thursday, October 15th at 9pm ET on NBCSN, the eight-part reality series will debut, called Nitro Circus Crazy Train, which will give a behind-the scenes look at the athlete’s daily lives as they participate in the 25-city tour. Each week, two Thule TV spots will air during the broadcasts.

“We are very excited about our campaign with Nitro Circus,” said Megan Morrissey, Vice President of Marketing, Americas. “It is a perfect entity to link with the Thule brand and offers a great opportunity to reach a broader audience”.

In conjunction with the TV series, Nitro Circus will be launching their 25-city Nitro Circus Live North American Tour. Reaching over 350,000 consumers over 8 weeks, the tour will showcase over 40 athletes with fully choreographed stunts creating a spectacular live performance. Throughout each event, Thule will run its Bring Your Life TV spots.

Be sure to tune in for Nitro Circus: The Biggest Trick Ever in Actions Sports on Saturday, September 12th and Nitro Circus Crazy Train starting Thursday, October 15th.


For more information about Thule please contact:
Chris Ritchie, PR & Communications Manager
Phone: +1 617-435-2014

For more information on Thule products, visit:

About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for safely, easily and in style.
Thule offers among other things roof racks, bike carriers, roof boxes, computer/camera/sports bags and child related products like child bike seats and multifunctional strollers. The products are sold in more than 136 countries world-wide. Thule is the largest brand in the Thule Group.
For more information, please visit

About NBC Sports Ventures

The NBC Sports Ventures Unit, a division of the NBC Sports Group, is charged with acquiring and developing new and existing sports properties for NBC Sports, NBCSN and Golf Channel. Properties under the NBC Sports Ventures umbrella include the Dew Tour, Red Bull Signature Series, Reebok Spartan Race, and Nitro Circus.

About Nitro Circus

Recently named by Forbes as one of America’s Most Promising Companies, Nitro Circus continues to position itself as the leading youth action sports & entertainment brand on the planet. From humble beginnings, with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a Utah garage in 2003, to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity, leaving a burning impression on the minds of young people across the planet. Nitro Circus: The Movie, featuring cast members from the hit television series, was released in 2012 in cinemas worldwide.

Nitro Circus will return to North America arenas this fall for a 25-city tour. Go to for a full list of tour dates and to purchase tickets.