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Press Releases

Thule Group showcases full range of vehicle solutions at SEMA Auto Accessories Show in Las Vegas, USA

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Seymour, Conn., USA, November 10, 2015

For immediate release:

As the premier automotive specialty products trade event in the world, the SEMA Show in Las Vegas, Nevada USA showcases the latest and greatest products from the top brands in the industry. From product and vehicle demonstrations, to special events hosted by top names in the industry, the SEMA Show turns Las Vegas into the center of the automotive world for four days every autumn. 

Thule Group had a strong presence at the 2015 SEMA Show, with a total of four brands represented including TracRac, UWS, and SportRack on the tradeshow floor, and a prominent display for Thule’s newest products on three Audi’s from the Los Angeles tuning house, Allroad Outfitters right in the main promenade. Within the show halls, the TracRac featured a line of rack solutions for vans and pickup trucks, including the new Full Frame Steel Rack. In addition, UWS truck boxes drew in a great deal of excitement as one of the best USA made brands of professional storage solutions in the industry. Also in the booth, a complete SportRack display with the newest products launching in 2016. The booth was well rounded with a full portfolio of rack solutions for the auto accessory retailer.

Thule Group brands were not only visible in their own space, but throughout the show on vehicles and in booths from brands spanning the entire automotive industry. As the manufacturer for OEM rack solutions, the Thule Group partnered with such brands such as General Motors, Ford, and Chrysler, as well as Subaru, Mazda and truck cap manufacturer, Leer. In addition, Thule products were visible on over 25 unique vehicles with aftermarket modifications throughout the show. Thule carrier and rack products were featured on vehicles such as a tuned Mercedes Benz CLS and Audi SQ5, as well as adventure-ready trucks and four wheeled drive vehicles, including the 2016 Hyundai Tucson, designed by John Pangilinan, the renowned Southern California tuner of lifestyle vehicles. 

Found throughout the halls, featured in different booths and on a wide variety of vehicles, the showing at SEMA truly demonstrated the breath of the different Thule Group partnerships and the strength and versatility of the portfolio. From modified street cars and adventure mobiles, to the more traditional automobiles from some of the largest automakers, the Thule Group brands were everywhere.


For more information about Thule Group, please contact:
Chris Ritchie, PR & Communications Manager

Phone: +1 (617) 435-2014 

For high-resolution images and further information, please visit, the Thule Group press room:

About Thule Group

Thule Group is a world leader in products that make it easy to bring the things you care for – easily, securely and in style – when living an active life. Under the motto Active Life, Simplified. We offer products within two segments: Outdoor&Bags (e.g. equipment for cycling-, water- and winter sports, roof boxes, bike trailers, baby joggers, laptop and camera bags, backpacks and cases for mobile handheld devices) and Specialty (pick-up truck tool boxes and overhead racks). Our products are sold in 139 markets globally. There are more than 2,000 of us working for Thule Group at nine production facilities and more than 35 sales locations all over the world. Net sales for 2014 amounted to 4.7 billion SEK. Thule Group is a public company listed at Nasdaq Stockholm.

About Thule
The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for safely, easily and in style.
Thule offers among other things roof racks, bike carriers, roof boxes, computer/camera/sports bags and child related products like child bike seats and multifunctional strollers. The products are sold in more than 136 countries worldwide.

Thule is the largest brand in the Thule Group.