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Press Releases

Thule launches new line of Technical Backpacks and introduces the new Thule T2 at Outdoor Retailer Summer Market, in Salt Lake City, USA Aug 5-8


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Seymour, Conn., July 27, 2015 –
After successfully entering into the technical backpacking category this past March with the Thule Capstone and the Thule Guidepost – named one of Backpacker Magazine’s Best New Packs of 2015, Thule is at it again. Introducing the next installment in their line of award winning Technical Backpacks, the Thule Versant Backpacking Series and Thule Stir Hiking Series. By integrating Thule technology, design aesthetics, and lab and life testing, these two models allow you to put in the miles in comfort.

In addition, Thule will be celebrating the 10-year anniversary of the iconic Thule T2 with the launch of an all-new model. Its sleeker design is focused on ease of use, increased vehicle and ground clearance, and tool free installation. Using consumer feedback in conjunction with both lab and life tests, this Thule T2 is now even more bomb proof.

Held in Salt Lake City, Utah every year, Outdoor Retailer Summer Market is the largest outdoor sports show of its kind and offers retailers, reps and manufacturers a chance to come together to showcase products and learn about innovations in the industry. This tradeshow is especially important to Thule, as the wide range of products and categories offered by the brand are available for retailers from all over the world to interact with.

Be sure to visit the Thule booth this year, featuring a 20ft wall that will be showcasing 88 different Thule packs in every size and color variations, as well as the center atrium showcasing the entire portfolio of hitch racks Thule has to offer.

You will find Thule in the main hall, booth 32112.

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For more information about Thule please contact:
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com
Phone: +617-435-2014

For more information on Thule products, visit: www.thule.com

About Thule
The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for safely, easily and in style.
Thule offers among other things roof racks, bike carriers, roof boxes, computer/camera/sports bags and child related products like child bike seats and multifunctional strollers. The products are sold in more than 136 countries world-wide.

Thule is the largest brand in the Thule Group.