Thule to Recognize its Ultimate Dealers

Thule is introducing the Ultimate Thule Dealer program that recognizes dealers that “go beyond the borders”, and provide consumers with the ultimate in product selection, services, and support. The program is being introduced at the 2007 Outdoor Retailer Summer Market in Salt Lake City, UT, August 9-12, 2007 and will be rolled out in January 2008.

“The Ultimate Thule Dealer program is a way for us to show our appreciation to our dealers who provide an unsurpassed shopping experience for their customers,” said Tripp Wyckoff, Thule Inc. VP Sales and Service.

All Thule dealers are eligible for the Ultimate Thule Dealer program, and will be selected based on nominations from consumers and sales representatives. Ultimate Thule Dealers will receive exclusive in-store POP, priority listing with Ultimate Thule Dealer icon on the Thule dealer finder, and a special spare parts pricing discount.

On Friday August 10th at 11am, Thule will hold a ceremony in its booth (36093) at the Outdoor Retailer Summer Market to recognize the first dealer to be distinguished as an Ultimate Thule Dealer.

About Thule Inc.

Thule Inc. is a wholly owned subsidiary within the Thule Group. It is the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule’s product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards. For more information visit www.thule.com.