Tilley Awarded Camping Life’s “2010 Editors' Choice Award"

Toronto, Canada (April 7, 2010) – Tilley Endurables, the first company to successfully bridge the concept of hat to gear, announced today that their new spring 2010 Organic Cotton Airflo Hat® has received the “2010 Editors’ Choice Award” from Camping Life magazine.

The editors at Camping Life found that the Hat offered a necessary practicality while out in the wilderness, while conveying the shared values of eco-conscious comfort.

“A hat may seem pedestrian when it comes to outdoor gear, but we consider it one of the most important pieces of equipment you can own. It keeps the sun off your face and rain off your head, and it helps keep heat from leaving your body on cold days. Our top choice this year…the new Tilley Organic Cotton Hat. It’s breathable, extremely lightweight and comfortable to wear. And it’s made of organically grown cotton, so you can feel good about your choice too, since the cotton used no toxic chemicals, synthetic fertilizers or pesticides in its production.” – excerpt from Camping Life.

Tilley’s Organic Cotton Airflo® Hat is a harmonious combination of eco-friendly fabric and technological design. The Hat is breathable, extremely lightweight and comfortable, made of mostly natural, organic cotton that looks and feels great. The organic cotton has also been sueded, giving it a soft, yet rugged look. The Hat is available now and features two brim sizes: T4MO – broader down-sloping brim with ¾-inch mesh in crown: T5MO – medium down-sloping brim with ¾-inch mesh in crown. As with nearly all of Tilley’s Hats, it is also guaranteed for life, offers the highest available sun protection (UPF 50+), is machine washable, repels rain, floats, and comes with a humorous four-page owner’s manual.
Pick up an issue of Camping Life magazine featuring Tilley starting May 4, 2010 at a local outdoor retailer.

About The Tilley Hat / Alex Tilley
Tilley Endurables has been making Tilley Hats and the finest travel clothing in the world for nearly 30 years. Tilley’s are designed to make life on the go more enjoyable. They can be purchased at family-owned Tilley Endurables stores in Toronto (2), Mississauga, Montreal (2) and Vancouver; by phone-order (1-800-ENDURES) through the Tilley Endurables catalogue; online at www.tilley.com; or at over 3,100 retail partners (350 in Canada) in 18 countries worldwide. Call 1-800-ENDURES for your nearest retail partners. Tilley Hats and almost all clothing are designed and manufactured in Canada under founder Alex Tilley’s watchful eye.