Tilley Endurables Selects Momentum Media PR for US Public Relations

Tilley Endurables, makers of the iconic Tilley Hats, has named Momentum Media PR as its U.S. public relations agency of record. Effective immediately, Momentum Media PR – with headquarters in both Boulder and Boston – will bring news and new product information, including that of Tilley’s premier winter Hat line, to media and consumers.

“Momentum really understands our audience, living the active outdoor life, and they have a great track record of building lifestyle brands,” said Susan Laspa, Marketing and Communications Manager for Tilley Endurables. Momentum Media PR, a full service PR agency serving the outdoor, active lifestyle, and consumer markets, will handle all U.S. consumer and trade media relations and product launches, while supporting tradeshow media relations and social media communications.

“Tilley is the serious adventurer’s choice around the world,” said Alycia Cavadi, president of Momentum Media PR. “Their Hats are well-known for quality and are an absolute travel essential among die-hard adventurers. We’re looking forward to working with a brand known for its performance with a focus on fun, and spreading the word to current and future customers about Tilley Hats through traditional and digital media channels.”

Long recognized as designing and manufacturing premium quality outdoor Hats, Tilley is launching a new winter collection of Hats for colder climes with off-the-rack style. From performance Tec-Wool styles featuring Schoeller® C-Change® technology for temperature regulation, to a classic, retro-inspired shearling-lined Aviator, Tilley’s winter collection offers Hats that fit any adventure, from mountain resorts to everyday urban style. The entire Tilley Hat collection will debut this winter at the upcoming Outdoor Retailer show in Salt Lake City, Utah, January 20-24, 2011 in addition to the PGA Merchandise Show in Orlando, Florida, January 27-29, 2011 along with the Travel Goods Show in Chicago, Illinois, March 6-8, 2011.

About Tilley Endurables

Tilley Endurables, Inc. has been making Tilley Hats and travel apparel for nearly 30 years, beginning with Alex Tilley’s original design for the ideal sailing Hat. Each Tilley Hat is designed to make life on the go more enjoyable, and manufactured in Canada under Alex Tilley’s watchful eye. Tilley Hats can be purchased at over 3,100 associated retailers in 18 countries worldwide. For more information about Tilley Endurables, visit www.Tilley.com.

About Momentum Media PR

Momentum Media PR is a results-driven agency specializing in the active lifestyle, and mainstream consumer markets. Located in Boulder, living an adventure lifestyle among media peers, and in Boston, with close proximity to New York’s fashion, fitness, and consumer media, Momentum delivers hard-hitting results to leading and emerging brands in the outdoor, snow sports, active lifestyle, and natural products markets. Momentum’s proven track record includes:

* Public & Media Relations

* Social Media Strategy & Online Exposure

* Brand Communications & Positioning

* Creative Consulting & strategic planning

* Media Events & Consumer Event Promotion

With exceptionally high client retention rates, brands trust Momentum for the long haul. For more information about Momentum Media PR, visit http://www.momentummediapr.com

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