STRATHAM, N.H., April 21 — Timberland today announced a new consumer promotion with long-time partner Soles4Souls to help provide free footwear to those in need, both in the United States and around the world. Beginning on April 23, customers will be invited to drop off any pair of gently worn shoes at 68 Timberland® retail locations around the U.S. in exchange for a 10% discount off of a new pair of Timberland® footwear. All brands of men’s, women’s and children’s footwear will be accepted for donation.
“We are proud to have donated more than 75,000 pairs of Timberland® footwear to Soles4Souls over the past three years,” said John Trott, vice-president of consumer direct for Timberland North America. “This new, expanded in-store program gives our customers the opportunity to join in and provide footwear – a basic, but essential, amenity that many of us take for granted – to those in need around the world.”
“Timberland has consistently demonstrated a strong commitment to helping people in need,” said Wayne Elsey, Founder and CEO of Soles4Souls Inc. “Since our first call to action, they have stood with us to deliver high-quality footwear to victims of natural disasters and extreme poverty, both around the corner and around the world. We are very thankful and honored to have their partnership,” he said.
The new footwear donation program will be promoted through online banners, in-store merchandising and public relations efforts. Timberland’s partnership with Soles4Souls is part of its ongoing commitment to service, community and sustainability initiatives. Over the past 16 years, Timberland employees around the world have used more than 500,000 hours of Path of Service(TM) program time to engage in community-building activities such as Serv-a-palooza and Earth Day initiatives.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Timberland Mountain Athletics®, SmartWool®, Timberland Boot Company(TM), Howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. To learn more about becoming an Earthkeeper, visit www.earthkeeper.com.
Nashville-based Soles4Souls(TM) facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Soles4Souls has distributed more than 4.3 million pairs (currently donating one pair every 17 seconds) to people in over 125 countries, including Honduras, Uganda, Romania, and the United States. The charity has been featured recently in Runner’s World and the Green Guide by National Geographic. It has also appeared on CNN, NBC, ABC, FOX, CBS, and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.