Press Releases

Timberland Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Timberland has joined our organization as a Vendor Partner.

The Timberland® brand was established in 1973 when Abington Shoe Company introduced the iconic yellow Timberland® work boot. In 1978, they changed the company name to The Timberland Company, and the rest is history. The company has a long standing commitment to equip people to make a difference in their world. Timberland does this by creating outstanding products and by striving to make a difference in the communities where they live and work.

With a rich New England heritage that inspires the way they make their products and run their business, Timberland makes boots, shoes, clothes and gear that are comfortable enough to wear all day and rugged enough for all year. You’ll find Timberland® products on men, women and kids around the globe.

Patrik Frisk, President of Timberland shared Timberland’s thoughts on working with Grassroots. “Timberland is honored to be accepted as a vendor member of the Grassroots Outdoor Alliance. Grassroots Outdoor Alliance is respected not only for promoting the outdoor industry as a whole, but also for its commitment to protecting the outdoor playground for future generations. This is right in line with our values at Timberland. Beyond that, joining Grassroots gives us a great opportunity to collaborate with our industry peers as we all seek to understand the intersection of sport and fashion. Today’s consumers are looking for gear that offers both performance and style, which is heavily influencing design and the need for more versatile products. We’re excited to work with Grassroots Outdoor Alliance to explore the opportunities for supporting specialty retailers and growing the outdoor market.”

One of the reasons Grassroots was interested in developing a vendor partnership with Timberland is their commitment to doing the right thing. Whether it’s making products with the environment in mind, volunteering in their communities, or having one of the toughest Codes of Conduct around, Timberland cares about their colleagues, their community and their planet. They truly believe that HOW they do their business matters.

Dawson Wheeler, Chairman of Grassroots Vendor Committee and co-owner of Rock/Creek states, “Timberland is one of the Outdoor Industry’s Iconic brands with more brand recognition than any other brand in our industry. Their drive to become a growing part of Outdoor Specialty Retail is exciting to us and we also share many core values.”

To learn more about Grassroots Outdoor Alliance, visit our website at