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SAN FRANCISCO, Calif. (October 21, 2014) –Timbuk2, a San Francisco original and industry-leading designer of urban gear, today announces the appointment of a new distributor in Benelux (Netherlands, Belgium and Luxembourg). Led by Renato Braaf and Dominic Leijten, Timbuk2 Benelux will now manage the brand’s distribution in the region.
Renato Braaf and Dominic Leijten are fashion and retail veterans with an impressive portfolio of brands and proven success in their markets. They’ve been working with Timberland in Benelux for more than 35 years and spearheaded the launch of their 14 brand stores in the region. In addition, they led the launch of Eastpak and most recently, brought Smart Wool to Benelux.
“This is the first time our bike-inspired brand will be offered in some of the core biking capitals of Europe,” stated Timbuk2 International Sales Director Nicole Chabot. “We are tremendously enthusiastic to work with this top-tier organization and bring our bags to this market.”
“We are very pleased that Timbuk2 has chosen us as their partner to launch their stylish, functional cycling and lifestyle bags and accessories in Benelux,” said Timbuk2 Benelux Founder Renato Braaf. “With bicycles outselling cars in Europe, we truly feel that Timbuk2 will be extremely successful in our market.”
Timbuk2 Benelux will begin with the launch of the Fall 2015 Collection. The Benelux partnership is the latest in Timbuk2’s global expansion. The brand is also offered worldwide including in Norway, Sweden, Denmark, Finland, Iceland, UK, Germany, Switzerland, Italy, Japan, Korea, China, Taiwan, across Southeast Asia, Canada and the United States.
For more information, visit www.timbuk2.com.
Timbuk2 is a San Francisco original, founded 25 years ago by bike messenger Rob Honeycutt in a garage in the city’s Mission District. Since its inception in 1989, Timbuk2 has designed quality bags, packs and accessories built to last a lifetime, evolving from the original bike messenger company to a pioneer of made-in-America customization and an industry leader in forward-thinking, sustainable manufacturing. The relentless drive to inspire urban mobility, enable individuality and promote responsibility has propelled Timbuk2 forward as it continues fusing passion and style to create durable, functional products informed by the company’s longstanding cycling roots and today’s vibrant city landscape. Timbuk2 products are sold at its retail stores in San Francisco, Seattle, Denver, Chicago, Venice Beach, Toronto, Korea, Singapore, Thailand, specialty retailers, and online at www.Timbuk2.com.