Timbuk2 Celebrates National Bike to Work Month this May 2013

SAN FRANCISCO (May 7, 2013) – Timbuk2, the original San Francisco bag company and longtime bike commuting advocate, is celebrating National Bike to Work Month this May with a variety of events and festivities, a special limited-edition Bianchi x Timbuk2 bag, an Facebook sweepstakes, an Instagram contest, and series of GoPro bike commuting videos to get people off their butts and on their bikes.

Created by a bike messenger with a sewing machine in 1989, Timbuk2’s roots are ingrained in biking. With bike commuting on the rise – it has grown more than 63 percent in the past decade in major cities across the U.S* — Timbuk2’s involvement in Bike to Work Day reflects the company’s unremitting dedication to promoting the positive benefits of cycling on individuals, communities, and the environment.

Timbuk2 Bike to Work Month activities this May 2013 include:

Bike to Work Day Energizer Stations – Timbuk2 is joining forces with KIND Healthy Snacksto celebrate Bike to Work Day on-the-ground efforts kicking off in San Francisco on May 9 and on May 17 in Austin, New York City, Seattle and Washington D.C. Commuters are encouraged to stop by Timbuk2’s Energizing Stations for tasty KIND snacks, bike commuting information and enticing product giveaways.

Bike to Work Day Instagram Contest – On National Bike to Work Day (May 17), KIND and Timbuk2 will run an Instagram contest encouraging folks to capture their bike commute to work on Instagram. Not only will connect other bike commuters across the country by sharing real-world images of bike commutes, but it will also encourage folks get on the bike commuting bandwagon. To enter, users simply Instagram their ride to work and tag is #ridetowork. The five Instagrams with the most “likes” will receive a Limited Edition KIND x Timbuk2 Messenger bag full of KIND bars.

Bianchi x Timbuk2 Limited Edition Bag – Timbuk2 honors their unique bike heritage and allegiance to two-wheeled machines with an extremely limited-edition Bianchi x Timbuk2 Messenger Bag made in San Francisco. The medium Classic Messenger will feature black tarpaulin fabric, quintessential Bianchi green binding and webbing, a Bianchi eagle patch, and will be hand-numbered to commemorate its limited quantity. Available May 9 on www.timbuk2.com. Price: $139.

GoPro Bike Commuting Video – Timbuk2 has partnered with GoPro to release a bike commuting video featuring one of the world’s greatest commutes shot on a GoPro Hero3. The video will go live on www.timbuk2.com, and Timbuk2’s and GoPro’s Facebook and Twitter pages on National Bike to Work Day on May 17.

Timbuk2 Facebook Sweepstake – On May 1 – 31, Timbuk2 fans can enter the Timbuk2 Bike Commute Sweepstakes for a chance to win:

• Limited Edition Bianchi x Timbuk2 Messenger Bag
• Bianchi San Jose Bike
• Bern Macon Helmet
• Kryptonite Evolution Series 4 Mini Integrated Chain
• Set of Knog Blinder Bike Lights
• Total prize value: More than $1,000!!!

For more information about Timbuk2, visit www.timbuk2.com.

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About Timbuk2

Timbuk2 is the original San Francisco bag company known for creating products for global individualists on the go. Born and bred in 1989 in a San Francisco garage by a bike messenger Rob Honeycutt and an old sewing machine, Timbuk2 is a pioneer of original thinking, pride in individuality, and uninhibited creativity. Timbuk2 has been building bags and accessories for urban adventurers for more than 24 years with one simple philosophy – create good-looking, durable bags you can truly make your own. They’re sold at specialty retailers and online atwww.Timbuk2.com.

*American Community Survey, League of American Bicyclists, 2011