FOR IMMEDIATE RELEASE
Contact: Julie Atherton McFadden
Timbuk2 Goes PVC-Free For A More Sustainable, Earth-Friendly Product
San Francisco, CA, â€“ In an ongoing effort to become a more sustainable company, Timbuk2 is pleased to announce it is going completely PVC-free throughout its entire 2007 Spring/Summer product line.
Timbuk2 has removed the vinyl liner, which contains PVC (polyvinyl chloride), from all products including the Classic Messenger Bag, Laptop Messenger, Artist Canvas Bag, Cargo Tote, Commute, Blogger and Metro. Timbuk2’s product development team found new materials to replace the vinyl, without compromising on quality, durability and performanceâ€”three defining merits for which the company is known today.
â€œThis first step in improving our sustainability efforts meant changing many components of our classic, most popular bags. We researched numerous materials which were at least as strong as what we currently use, and found that better materials were available,â€ said Jim Matthews, Director of Product Development. â€œEven though some of the changes had cost implications, in the end we are able to deliver a better product for both our environment and our consumers.â€
Research shows that the polyvinyl chloride (PVC) is considered the worst plastic from an environmental health perspective. It creates dioxins during manufacturing, throughout the lifetime of the product, and upon the product’s disposal. The worst part of PVC is the vinyl chloride monomer, which is unavoidably created in production of PVC and can cause severe health problems. Timbuk2 also removed the other PVC components of its bags, such as the essential reflector tabs and tails, to go completely PVC-free.
The liners of the Classic Messenger Bags (including Artist Canvas and Laptop Messenger), Metro, Blogger and Cargo Tote have been replaced with thermoplastic polyurethane (TPU). TPU is extremely versatile, and has a high resistance to impacts, abrasions, tears and weather. The liner is as durable and waterproof as the previous vinyl liner, and has proven to be more malleable (especially in cold weather). The Commute and Metro liners have been replaced with 420D nylon.
â€œAs Timbuk2 moves forward, we will continue to study our product line and explore many new initiatives designed to have less impact on our environment,â€ said Matthews, â€œwhile also improving our products.â€
Timbuk2 is a leading brand of urban lifestyle bags, daypacks, computer carrying cases, travel luggage and related accessories. Founded in 1989, and headquartered in San Francisco, the company’s three-panel multi-color design and distinctive â€œswirlâ€ logo are recognized worldwide. Timbuk2 products are available at specialty retailers. The company also allows consumers to select custom color combinations on their award-winning website. Information about Timbuk2 and its products can be found at www.timbuk2.com.
FOR IMMEDIATE RELEASE