Timbuk2 Selects Butler Shine Stern and Partners for 2007 Branding

Timbuk2, a creator of innovative messenger, computer, travel and accessory bags, has awarded its branding and marketing account to Gargantua Design, the design and branding unit of Butler, Shine, Stern & Partners.

On behalf of Timbuk2, Gargantua will create a total branding identify for the company’s growing product line including the creation of marketing collateral, catalogs, as well as print and online materials. Gargantua will also be responsible for developing a cohesive system that integrates Timbuk2 products by ‘family’ of product lines.

“As a product born and built on the streets of San Francisco, Timbuk2 has a real brand personality that we will utilize in developing their brand, collateral and design elements,” said Eric Baldwin from Gargantua. “This is a terrific assignment for us as it allows us to use our expertise of the retail marketplace combined with strategic design capabilities.”

Known first as a creator of durable, street-smart messenger bags, Timbuk2 has expanded into a dealer and distributor of a full line of bags and accessories that are sold through large outdoor specialty retailers, smaller independent bike/outdoor shops, Apple retail stores and various online channels. The company also has an active direct business through its website, www.timbuk2.com, where consumers can design their own custom bags.

Mark Dwight, Timbuk2 CEO added, “GARGANTUA and BSSP really demonstrated a passion and understanding for our brand. And they have a deep bench of resources that we can tap into to help grow our business in smart ways reflecting our unique culture and brand DNA.”

Gargantua Design, is a fully integrated brand identity and design unit of Butler, Shine, Stern & Partners that works within the agency to help develop a wide variety of marketing elements for clients including packaging, design, point-of-sale, catalogs, motion graphics and more.

About Butler, Shine, Stern & Partners
BSSP is a full service marketing communications agency based in Sausalito, California. The agency provides services in advertising, online, design and brand consulting through its four divisions, Butler Shine & Stern, SF Interactive, Gargantua Design and Influx Strategic Consulting. One of the largest independent agencies on the West Coast, BSSP is recognized for its ability to provide highly creative, fully accountable marketing solutions to a broad array of marketers including MINI Cooper, Converse, LucasArts, Diageo Chateau & Estates, Sun Microsystems, VeriSign, Sprite and Coca-Cola.

About Timbuk2
Timbuk2 is the leading brand of urban lifestyle bags, daypacks, computer carrying cases, travel luggage and related accessories. Founded in 1989 by an industrious bike messenger, and headquartered in San Francisco, the company’s three-panel multi-color design and distinctive “swirl” logo are now recognized worldwide. Available at specialty retailers, the company also allows consumers to select different color combinations to build custom messenger bags on its website. Information about Timbuk2 and its products can be found at www.timbuk2.com