Time Magazine:"Floating Your Own Boat"

Milner, BC: Check out the latest Time Magazine article on the recent surge in the popularity of kayaking. Highlighting the trend away from team sports, the article emphasizes the diversity of kayak enthusiasts, the growing number of paddling opportunities, and advances in equipment.

The full article is available online at

http://www.time.com/time/magazine/article/0,9171,1675598,00.html

The article appeared in the US and Canadian editions of the November 5, 2007 magazine.
“Time Magazine has a weekly circulation of 3.4 million,” says Michael Pardy, Executive Director of the Trade Association of Paddlesports, “This story is good news for our industry. It builds awareness and emphasizes the accessibility of the sport. Kayaking is not an extreme sport anymore.”




TAPS – the Trade Association of Paddlesports – is a non-profit trade association supporting the paddling industry in North America and the world. TAPS’ members are industry leaders and are dedicated to providing paddlers with the best in equipment, services, and experiences. TAPS represents manufacturers, retailers, outfitters, instructional centers, publications, and more throughout the Paddlesports industry, encompassing canoes, touring kayaks, whitewater kayaks, and rafts. TAPS also has Associate members, businesses that support the Paddlesports industry through legal, insurance, financial, online, and other services.