TIMEX Announces Partnership with Liberty Mountain

Timex, a leader in outdoor and sports performance timepieces, today announced a new partnership with Liberty Mountain, a leading independent distributor of technical outdoor products and climbing brands, to distribute Timex outdoor products.

Liberty Mountain’s 2010 issue will mark Timex’s premiere within the catalogue, and will include a wide range of offerings from the Timex® Expedition® brand.

“Timex is excited to team up with Liberty Mountain, and to help serve their impressive customer base of leading outdoor retailers, “said David Schultz, Vice President of Sales for Sport and Military at Timex. “The Timex Expedition brand offers an extensive range of products designed to meet a wide variety of adventure lifestyles, and therefore should resonate well among Liberty Mountain’s audience.

The pairing of Liberty Mountain’s expansive product selection with Timex’s same-day order turnaround and quick group shipping promises to be profitable endeavor.

“Liberty Mountain prides itself on conveniently providing customers with all things outdoors, and this partnership with Timex will help us provide the best and latest timepieces to help retailers meet the needs of adventure shoppers,” said Mark Drennan, Camping Product Manager at Liberty Mountain. “This partnership ensures Liberty Mountain will continue offering the widest assortment of cutting-edge technologies in the industry.”

Among the Timex Expedition brand’s latest and most popular collections are the Timex Expedition E-Instruments line, the world’s only collection of analog adventure instruments, and the Timex Expedition WS4, an altimeter, barometer, thermometer, compass and watch expertly encased within a bold widescreen display.

Timex® Expedition® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, Timex Expedition brand delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of outdoor lifestyles. More information about Timex Expedition products and the Timex Expedition brand can be found at www.Timex.com as well as www.TimexExpedition.com.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

About Liberty Mountain
Offering over 600 brands and 13,500 items, Liberty Mountain is the leading independent distributor of accessories, technical outdoor products and climbing gear in the U.S. Liberty Mountain has successfully grown its business by offering a great selection of products, beautiful, easy-to-use catalogs and excellent customer service to outdoor retailers. Dependable same day shipping and high in-stock rates from both its Utah and Pennsylvania warehouses have long been the standard.