Press Releases

TIMEX® Collection Helps Athletes “Tap” Into Elevated Performance

Timex has unveiled the Timex® Ironman® Sleek™ 150-Lap watch with TapScreen™ Technology, a revolutionary collection of precision sports timing instruments that conveniently responds to an athlete’s touch.

MIDDLEBURY, CT – Timex, a leader in outdoor and sports performance timepieces, has unveiled the Timex® Ironman® Sleekâ„¢ 150-Lap watch with TapScreenâ„¢ Technology, a revolutionary collection of precision sports timing instruments that conveniently responds to an athlete’s touch.

The innovative collection’s three signature elements – TapScreen Technology, Target time pacer, and Labeled interval timers – are designed to enhance performance by allowing athletes to focus less on managing their sports watch during workouts.

The collection’s revolutionary TapScreenâ„¢ Technology allows users to easily activate the lap feature by “tapping” anywhere on the timepiece’s face, rather than having to locate and push buttons mid-stride.

The Target time pacer delivers distinct audible alerts, indicating if the runner is on pace, slow or fast, in addition to displaying the time ahead or behind pace. This allows athletes to adjust their speed accordingly and adhere to race day strategy.

The 16 interval timers are labeled with intuitive names such as warm, slow, med, fast and cool, making complex interval workouts automatic and effortless. The watch stores up to three separate interval workout programs at once, allowing athletes to utilize customized routines throughout their training programs.

“The Timex Ironman Sleek 150-Lap with TapScreen Technology redefines how athletes interact with their timepieces in training and competition,” said Heberto Calves, vice president of marketing at Timex. “The collection’s innovative features allow athletes to stay focused on performance while still taking laps and receiving feedback on pace.”

The collection’s strong, modern design is engineered to optimize style, ease-of-use and comfort. The watch face features a large-digit display and curved lens for easy viewing and tapping, and the durable, muscle-lined strap minimizes skin contact and optimizes ventilation during strenuous activity.

The Timex Ironman Sleek 150-Lap with TapScreen Technology is the latest addition to Timex’s powerful 150-lap series, a favorite within the global performance sports community. The collection will be available in a variety of men’s and women’s styles, marking the first time a 150-lap collection with such advanced sports timing benefits and large, easy-to-read digits will be available in styles designed specifically with women in mind.

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The collection is available in seven styles, and boasts the following features and benefits:

• TapScreen™ Technology, offering effortless access to advanced lap features;
• Target Time Pacer, delivering distinct audible alerts and advising of pace;
• 16 labeled Interval timers, making complex interval workouts easy and efficient;
• Lap management system, providing in-depth access to 150 laps of dated workouts;
• Hydration and nutrition alarms, reminding the user to refuel at regular intervals;
• 100-hour chronograph;
• 24-hour countdown timer;
• Three customizable alarms with five-minute back-up alarm;
• Dual time zone abilities for travel convenience;
• Water-resistant to 100 meters;
• Indiglo® night-light with Night-Mode® feature

The collection was perfected with the help of extensive real-world testing by the Timex Multisport Team, a group of 40+ elite athletes who compete in major multisport events worldwide, including Ironman and Xterra races and the ING New York City Marathon.

The Timex Ironman Sleek 150-Lap with TapScreen Technology will be available for purchase exclusively at Fleet Feet stores in October 2009, as well as the Timex booth at the ING New York City Marathon Health and Fitness Expo from October 29 to October 31, 2009. The collection will be available at sports stores around the world and at in February 2010, for $89.95.

Timex’s leadership in the field of performance sports and fitness products has been evident for years via its sponsorship of the Ironman Triathlon event series, the ING New York City Marathon and the Flora London Marathon, among other major events.

About Timex Sports Watches:
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.