Timex Continues Expansion of Popular Expedition® WS4™ Collection

Timex, a leader in outdoor and sports performance timepieces, has unveiled two new additions to the highly successful Timex® Expedition® WS4™ collection. The innovative watch and adventure instrument, renowned for its revolutionary widescreen dashboard and fresh approach to outdoor intelligence, will now be available worldwide in authentic green military camouflage and white/grey camouflage styles.

The WS4 watch includes an altimeter, barometer, thermometer and compass, expertly encased in a widescreen dashboard for precise, convenient intelligence at a glance. Rugged, intuitive and boldly stylish, the WS4 watch is designed to perform under the most extreme conditions and help navigate any terrain. It also serves as a versatile timepiece, chronograph, alarm and timer.

“The new Timex Expedition WS4 Camo styles make the collection even more versatile and appealing for a wider range of outdoor lifestyles,” said Heberto Calves, Vice President of Marketing at Timex. “The WS4 represents a paradigm shift in how everyone from the occasional skier to the most advanced alpinist uses technology to guide their adventures.”

Initially launched in May 2009 in five bold colors, the Timex Expedition WS4 collection was recently expanded to include XL Elastic Strap and Carabiner varieties. The Timex Expedition WS4 with XL Elastic Strap can be worn on the wrist as well as over performance gear, and comes with a lanyard to wear around the neck. The Timex Expedition WS4 Carabiner can be clipped onto backpacks, belt loops or anyplace else for convenient use. The addition of the two new camouflage colors rounds out the WS4 collection with a total of nine distinct styles.

The Timex Expedition WS4 watch is named for its signature widescreen display and four critical outdoor functions. The WS4 technology is sealed in a lightweight composite casing, and fortified with a stainless steel bezel for the ideal combination of mass and durability. It boasts the following key features and benefits:

•Target Altitude setting and Altitude Alarm help set goals and warn of exceeded limits;
•Four Altitude Reference settings for one-touch calibration and improved accuracy;
•Graphic Altitude and Barometer displays for at-a-glance review of trends;
•Weather Condition Forecast with current temperature and future alerts;
•Digital Compass Headings and Digital Needle for quick directions;
•Time display in 12- or 24-hour format, in dual time zones;
•100-Hour Chronograph;
•100-Hour timer with repeat function;
•99-Lap count with display of lap or split time;
•Daily, weekday, weekend or weekly alarms;
•Water-Resistant to 50 meters;
•INDIGLO® night-light with Night Mode® feature for easy viewing in low-light conditions.

Additionally, the WS4 captures adventure highlights such as:
•Highest / lowest altitude;
•Total ascent / descent;
•Time spent at or above target altitude;
•Altitude / barometric pressure / temperature graph;
•Highest / lowest / average barometric pressure;
•Highest / lowest / average temperature.

The Timex Expedition WS4 watch is available for purchase internationally and at sports specialty retailers, as well as TimexExpedition.com for $199.95 U.S. The Timex Expedition WS4 camouflage styles will be available around the world in May 2010.

The Timex Expedition brand offers a broad range of collections suited for the outdoors. The
Timex Expedition portfolio includes collections that are engineered specifically to aid in outdoor adventures, as well as pieces designed to stylishly capture the outdoor lifestyle in everyday settings.

About Timex Expedition
Timex® Expedition® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, the Timex Expedition brand delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. Timex Expedition brand ambassador and American alpinist Conrad Anker regularly tests the brand’s products in the field, and maintains a blog at the brand’s Web site, TimexExpedition.com, which hosts content, forums and tools for outdoors enthusiasts.

About Timex:
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

FOR MORE INFORMATION:
Catalyst Public Relations
Ken Mandelkern / Abbie Strichman
Timex@catalystpublicrelations.com

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