TIMEX® Expands Commemorative Expedition® Trail Series Collection

MIDDLEBURY, CT – Timex, a leader in outdoor and sports performance timepieces, today unveiled two new additions to the Timex® Expedition® Trail Series collection, an anthology of digital and analog timepieces commemorating the brand’s legacy as a pioneer within the outdoor watch category.

The Timex Expedition Trail Series Metal Field collection and Timex Expedition Trail Series Chronograph Alarm Timer collection join a robust series that already includes five distinguished lines: Chronograph Alarm, Field, Digital Compass, Analog-Digital Combo and Core Analog.

“The Trail Series collection captures signature design elements from a decade of Timex’s best-selling outdoor styles, and reinterprets them to create iconic outdoor timepieces that are simultaneously classic and contemporary,” said Heberto Calves, vice president of marketing at Timex. “The additions of Metal Field and Chronograph Alarm Timer to the Trail Series anthology further defines Timex’s heritage as a leader in outdoor innovation.”

The entire Trail Series collection shares core design elements such as a rugged, four-shoulder bezel, color cues inspired by the natural beauty of the great outdoors, and contemporary materials for a modern touch to classic designs.

The Trail Series Metal Field collection is fortified with a multi-layer brass case, is water-resistant to 100 meters, and boasts an INDIGLO® night-light. The analog collection is available in three 40mm full-size styles and one 34mm mid-size style, and features a range of organic color schemes including green-brown and black. The Timex Expedition Trail Series Metal Field collection will be available for purchase at sports specialty retailers worldwide and TimexExpedition.com in February 2010. SRP is $60 U.S.

The Trail Series Chronograph Alarm Timer collection combines a traditional 100-hour chronograph measuring 1/100th of a second, seconds, minutes and hours, with a countdown timer and three alarm functions. The digital timepiece features a protective top ring and durable resin strap for enhanced durability, is water-resistant to 100 meters, and boasts an INDIGLO® night-light. Available in two 41mm full-size and two 34mm mid-size styles, the Timex Expedition Trail Series Chronograph Alarm Timer collection is available for purchase at sports specialty retailers worldwide and TimexExpedition.com for $45 U.S.

The Trail Series Chronograph Alarm collection is distinguished by combining a traditional chronograph measuring 1/20th of a second, seconds and minutes, with an easy-set alarm function. The 42mm multi-layered stainless steel case is water-resistant to 100 meters, boasts an INDIGLO® night-light, and offers rubber or leather strap options. The Timex Expedition Trail Series Chronograph Alarm collection is available for purchase at TimexExpedition.com for $125 U.S. and at sports specialty retailers worldwide.

The Trail Series Stainless Steel Field collection is fortified with a 41mm multi-layered stainless steel case, is water-resistant to 100 meters, and boasts an INDIGLO® night-light. The collection is available in three styles, offering choices of leather, rubber or canvas straps. Timex Expedition Trail Series Stainless Steel Field Collection is available for purchase at TimexExpedition.com for $80 U.S. and at sports specialty retailers worldwide.

The Trail Series Digital Compass collection, also water-resistant to 100 meters and equipped with an INDIGLO® night-light, boasts an intuitive and highly accurate digital compass to help navigate back country adventures or unfamiliar city streets. Available in four 41mm full-size styles that offer tough nylon, leather, rubber and Fast Wrap® strap options, the Timex Expedition Trail Series Digital Compass collection is available for purchase at TimexExpedition.com for $70 U.S. and at sports specialty retailers worldwide.

The Trail Series Analog-Digital Combo collection expertly integrates classic analog styling with an easy-to-read digital window. Water-resistant to 100 meters, boasting an INDIGLO® night-light and offering the option of a Fast Wrap® or rubber strap, the collection is available in three full-size (41mm) styles. The Timex Expedition Trail Series Analog-Digital Combo collection is available for purchase at TimexExpedition.com for $50 U.S. and at sports specialty retailers worldwide.

The Timex Expedition Trail Series Core Analog collection features a resilient yet comfortable canvas strap, and lightweight resin case in both full (40mm) and mid (34mm) sizes. Water-resistant to 100 meters and equipped with an INDIGLO® night-light for evening adventures, the collection is available in seven styles. The Timex Expedition Trail Series Core Analog collection is available for purchase at TimexExpedition.com for $42 U.S and sports specialty retailers worldwide.

Timex Expedition watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. In the late 1970s, Timex introduced a popular camper-style watch that featured army green and canvas styling. Taking both styling and material cues from outdoor gear and apparel, the casual but functional collection expertly captured the essence of the outdoor lifestyle. In doing so, it effectively defined and created a new watch category.

About Timex Expedition
Timex® Expedition® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, Timex Expedition delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. The brand recently launched “Return the Outdoors,” a joint endeavor with the Conservation Alliance and American alpinist Conrad Anker to inspire Americans to get outdoors and reconnect with nature. The brand’s Web site, www.TimexExpedition.com, hosts content, forums and tools designed to make the outdoors more accessible to our everyday lives.

About Timex:
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.