Timex teams up with VoloMedia to kick-off digital advertising campaign
Watchmaker targets tempo-based athletes through downloadable media
Get access to everything we publish when you sign up for Outside+.
MOUNTAIN VIEW, CA â€“ March 3, 2008 â€“ VoloMedia (formerly Podbridge), the leading provider of advertising, metrics, and reporting solutions for downloadable media, today announced that Timex, a leader in outdoor and sports-performance timepieces, has kicked off a new podcast advertising campaign on Podrunner, the award winning weekly series of fixed-BPM dance music mixes by Los Angeles DJ Steve Boyett.
As part of the campaign, Timex will produce a series of 15- and 30-second ads featuring the Timex Ironman iControlâ„¢, a functionally advanced sports watch that wirelessly operates Apple’s iPod, targeting 18- 35-year-old men and women who listen to high-energy music during their workouts. The campaign is now live and will continue to run for six months.
Athletes can access Podrunner, as well as a variety of free training tools and content at www.TimexTrainer.com, an online destination hosted by legendary Ironman Dave Scott, world class endurance coach Gale Bernhardt and the Timex Multisport Team, a group of elite endurance athletes and Timex Ironman brand ambassadors who passionately serve the performance sports community.
â€œPodrunner’s unique and widely popular podcasts are a perfect fit for iControlâ„¢,â€ says Heberto Calves, vice president of sports marketing at Timex. â€œCombined with VoloMedia’s powerful advertising-insertion and performance measurement products, this campaign allows Timex to take full advantage of this exciting medium and reach our audience in new ways.â€
VoloMedia is the technology powering this campaign and the advertising sales force representing the Podrunner content.
â€œPodcasts deliver high engagement with maximum reach,â€ said Brian Steel, president & CEO of VoloMedia. â€œThis targeted campaign with Timex and Podrunner demonstrates the rapidly growing consumer affinity for subscription-based, downloadable media.â€
â€œThe innovative Timex iControlâ„¢ message integrated with the Podrunner podcasts is a natural fit for our audience,â€ said Steve Boyett, founder and Podrunner DJ. â€œVoloMedia continues to be a strategic partner for us to deliver cutting-edge and scalable technology alongside a great advertising sales force.â€
The Timex Corporation is a privately owned company headquartered in Middlebury, Connecticut. For more than 150 years, Timex has provided innovative, well-designed, affordable, and reliable timepieces. With hundreds of styles among its Fashion, Sports, Outdoor, and Youth lines, Timex is the largest-selling watch brand in America, and has sold more than one billion watches worldwide. For local store information, consumers can call (800) FOR-TIMEX or visit the company website at http://www.timex.com.
Podrunner is a free, weekly music mix for runners, power walkers, indoor cyclists, or anyone who needs a tempo-based workout. Podrunner has become the world’s most popular workout music, consistently ranked in iTunes’ Top 3 Music podcasts, and in the Top 50 overall. Each Podrunner mix is an hour of nonstop, high-energy, fixed-BPM dance music mixed by Los Angeles DJ Steve Boyett. Podrunner is available free from iTunes, or directly from http://www.djsteveboy.com/podrunner.html
Founded in 2005, Volo Media (formerly Podbridge) is the leading provider of advertising, metrics, and reporting solutions for downloadable media: both video and audio. The company is located in Mountain View, CA, and is funded by Mayfield Fund, Sutter Hill Ventures and Worldview Technology Partners. The company’s patented Virtual Media Bridgeâ„¢ is utilized by some of the largest media companies as an invaluable component of their measurement and monetization strategy. http://www.volomedia.com.
April White for Timex
Access Communications for VoloMedia