Timex to Showcase Elite Training Devices and Fitness Technology

MIDDLEBURY, CT – Timex, a leader in outdoor and sports performance timepieces, will showcase its robust portfolio of elite training instruments and fitness measurement devices at Outdoor Retailer Summer Market 2011.

“Timex continues to put forward reliable, user-friendly technology to help athletes of all levels cross their finish line – whether that goal is jogging a couple of times each week or completing an Ironman event,” said Heberto Calves, vice president of marketing at Timex. “Timex commits itself to continuously growing the Ironman line, and offering new and improved competitive training products to active-lifestyle consumers.”

The brand will display a wide variety of collections from its extensive portfolio, including: the Timex® Ironman® Run Trainer™, a GPS-enabled training device boasting real-time pace and distance, as well as compatibility with Foot Pod and Heart Rate sensors; the Timex Road Trainer RT3, a GPS-enabled bike computer with heart rate that features ANT+ wireless technology; the Timex® Ironman® Target Trainer™ with TapScreen™ Technology, an advanced digital heart rate monitor that integrates the award-winning design and features of the Timex Ironman Sleek 150-Lap; the Timex® Ironman® Clear View 30-Lap, a stylish sports collection designed for women; as well as the Timex® Ironman® Shock Resistant 30-Lap Steel, an expansion to the iconic Timex Ironman Classic Shock line.

The Timex Ironman Run Trainer is a GPS-enabled training watch boasting real-time pace and distance, as well as compatibility with Foot Pod and Heart Rate sensors, all wrapped in an iconic design that has made Timex Ironman a favorite with runners for years. The product boasts an impressive array of fitness measurement features and utilizes ANT+ wireless technology to interact with the heart rate monitor and foot pod sensors. The GPS watch also syncs with the user’s computer, providing the ability to completely customize and configure the watch from the desktop, as well as save and review maps and performance online. The Timex Ironman Run Trainer will be available in October 2011 in U.S. Sports Specialty retailers and on Timex.com, priced from $225 to $275 (with Heart Rate Monitor chest strap). The Foot Pod Sensor will be available in October 2011 in Sports Specialty retailers and on Timex.com, with priced at $79.95.

The Timex Road Trainer RT3 is a GPS-enabled bike computer providing live data for speed, distance and geographical coordinates using SiRFstarIII™ technology and heart rate using ANT+ . Other useful cycling data includes altitude, elevation, slope and temperature. Optional ANT+ sensors provide wireless bike speed and cadence, as well as wireless bike power, offering key metrics for cyclists. Additionally, the Road Trainer RT3 boasts five customizable screens, hands-free operation, settable interval timers and an 18-hour rechargeable Li-Ion battery. Like other Timex downloadable products, it is customizable through a PC or Mac desktop Device Agent and is compatible with TrainingPeaksä so workouts can be saved and analyzed online. Complete with the FlexTech Heart Rate sensor, the Timex Road Trainer RT3 will be available in February 2012, at a reference price of $250 at Sports Specialty retailers and on Timex.com. Timex currently offers a bike speed and cadence sensor, which is compatible with the Timex Road Trainer RT3, and available in sports specialty retailers and Timex.com, priced at $59.99.

The Timex Ironman Target Trainer with TapScreenâ„¢ Technology is an advanced digital heart rate monitor designed for endurance athletes and fitness enthusiasts. The collection’s revolutionary TapScreenâ„¢ Technology allows users to easily activate key timing features by “tapping” anywhere on the timepiece’s face, rather than having to locate and push buttons mid-stride. Audible and visual alerts are delivered to help users maintain ideal pace. In addition, the product features workout review mode with average and peak heart rate, calories burned, heart rate recovery time, water resistance to 100 meters and INDIGLO® night-light with Night-Mode® feature. The Target Trainer is offered in black or gray, and will be available in September 2011 at Sports Specialty retailers worldwide and on Timex.com, priced at $124.95.

The Timex Ironman Clear View 30-Lap is a stylish sports collection designed for women who lead healthy and active lifestyles. The larger and easy-to-read display and feminine design differentiate this product from the traditional Timex Ironman 30-Lap. The timepiece offers a 100-hour chronograph with laps and splits, 30-lap memory recall and 24-hour countdown timer. Other functions include dependable water resistance to 100 meters and INDIGLO® night-light with Night-Mode® feature. The watch comes in four different color schemes: gray, white, Caribbean blue and amethyst, and will be available in February 2012 at Sports Specialty retailers worldwide and on Timex.com, priced at $52.95.

The Timex Ironman Shock Resistant 30-Lap Steel is the latest addition to the Timex Classic Shock collection, with a Shock resistant case and stainless-steel top ring for a durable, but premium look. It presents a number of useful features including 100-hour chronograph with laps and splits, 30-lap memory recall and customizable alarms and occasion reminders. The watch also features a 24-hour countdown timer, water resistance to 200 meters, INDIGLO® night-light and even a golf score-keeper. This robust and resistant watch offers a large screen and oversized digits for maximum viewing and comes in three colors: black, orange or black with orange accents. The collection will be available in February 2012 at Sports Specialty retailers worldwide and on Timex.com, priced at $84.95.

Timex recently introduced the Timex® Ironman® Race Trainerâ„¢ Pro Kit, an advanced digital heart rate system distinguished by its unique fit on the athlete’s wrist, and the Timex® Ironman® Global Trainerâ„¢ Bodylink® System, an all-in-one, GPS-enabled wrist device designed for multisport training. The products are technologically advanced for modern athletes, but do not sacrifice the reliability, ease-of-use and affordability that users have come to expect from Timex. Both products are available at Sports Specialty retailers worldwide and on Timex.com. The Race Trainer Pro Kit, is priced at $199.95, while the Timex Ironman Global Trainer is priced at $300 to $360 (with Heart Rate Monitor chest strap).

About Timex Sports Watches:
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman brand legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices and fitness aids. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of America. Fans are invited to engage with the brand on www.Facebook.com/TimexSports.

Timex’s presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the ING New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training instruments priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

For more information, please contact:
Catalyst Public Relations
Abbie Strichman
Timex@CatalystPublicRelations.com