TIMEX Unveils Collections that Support Healthy Living

Timex, a leader in outdoor and sports performance timepieces, has added three collections to its expanding portfolio of fitness measurement timepieces. The Timex® Health Touch™ contact heart rate monitor, Timex® Health Tracker™, and Timex® Expedition® Trail Mate collections are each designed to empower individuals looking to achieve healthier lives.

Timex, which 25 years ago introduced the first Timex® Ironman® sports watch, has for decades delivered advanced training technology for elite athletes. The company most recently introduced the Timex® Ironman® Global Trainer™ Bodylink® System, a GPS-enabled training instrument, as well as an extensive line of digital heart rate monitors intended for fitness enthusiasts. Now the same engineers who perfected elite training technology are turning their attention to health-minded individuals who want to lose weight, get fit, or simply make daily walks more productive.

“Timex is committed to providing tools that help athletes of all levels cross their finish line, whether that goal is to win an Ironman or to walk more frequently,” said Heberto Calves, Vice President of Marketing for Timex. “The Timex Health Touch contact heart rate monitor, Timex Health Tracker and Timex Expedition Trail Mate make the advantages of Timex technology accessible to anyone who is interested in improving fitness.”

The collections are distinguished by their ease-of-use, durability and value. Each boasts a distinct set of activity measurement capabilities designed to meet a wide range of lifestyles.

The Timex Health Touch contact heart rate monitor is an easy-to-use heart rate monitor that conveniently offers precise heart rate readings on the wrist with a simple fingertip touch, without the need for a chest sensor. It boasts a number of useful features, including on-demand heart rate, a target zone with heart rate alert, and calories burned. Designed for fitness walkers and gym-goers, the watch also boasts a stopwatch, countdown timer, daily alarms, water resistance to 50 meters and INDIGLO® night-light. Available with a stainless steel top ring in a men’s grey case and a women’s black case, the Timex Health Touch contact heart rate monitor will be available in February 2011 at Sports Specialty retailers worldwide and on Timex.com priced at $59.95.
The Timex Health Tracker watch features a Walk Sensor and Diet Diary to help take the guesswork out of diet and exercise. After a simple set-up process and without any manual calibration, the watch automatically records steps, distance, calories burned and active time throughout the day by sensing natural swinging motions of the user’s arm. It can also discretely store the number of calories or units consumed, eliminating the need for a pen and journal at every meal. The watch motivates users to stay active by displaying cumulative daily activity on the front of the watch, and sounding an alert when a user is half-way to her daily goal. Designed specifically for women who are looking to lose weight or increase their daily activity, the watch also includes an intuitive Workout Mode with pace and distance, Seven-Day Activity Log, Countdown Timer, Alarms, 50-meter water resistance and INDIGLO® night-light. Designed for everyday wear, the collection includes neutral, charcoal and twilight blue styles, and will be available in May 2011 worldwide and on Timex.com priced at $64.95.

The Timex Expedition Trail Mate watch shows speed, pace and distance on the wrist, and is a value alternative to GPS technology. The set up is simple and intuitive, without requiring any manual calibration. Once the chronograph is started, the integrated accelerometer uses natural swinging motions of the user’s arm to detect steps taken and calculate distance. The watch also helps answer that nagging question, “when will we be there?” by estimating time/distance to destination and sounding a half-way alert. Designed for walkers, hikers and joggers who are interested in tracking their progress, the durable timepiece also tracks steps and calories burned, stores up to 10 workouts, and includes a 100-Hour Chronograph, Countdown Timer, Alarms, Two Time Zone settings, 100-meter water-resistance and INDIGLO® night-light. The collection is available in a comfortable rubber strap option, featuring black/blue or black/red color schemes, as well as an olive-green Cordura® strap for a more outdoorsy look. The reliable and casual watch will be available in July 2011 at Sports Specialty retailers worldwide and on Timex.com priced at $64.95.
About Timex Sports Watches:
Currently celebrating the 25th anniversary of the first Timex Ironman watch, Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes. The Timex Ironman brand legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices and fitness aids. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History. Consumers are invited to interact with the brand and its strategic partners, including World Triathlon Corporation, New York Road Runners Club and the New York Giants, on Facebook.com/TimexSports.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

FOR MORE INFORMATION:
Catalyst Public Relations
Abbie Strichman / Ken Mandelkern
Timex@catalystpublicrelations.com
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