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Press Releases

Toad&Co Announces Partnership with LimeLoop – The First Full Circle, Truly Sustainable Shipping Solution

LimeLoop is a sustainable solution for sending and receiving goods - Toad&Co and their distribution center, Planet Access Company, announced today as inaugural pilot program participating member.

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Santa Barbara, Calif. (April 23, 2018) – Toad&Co, the lifestyle company inspired by the outdoors, today is proud to announce its partnership with LimeLoop, a new full circle shipping solution for apparel and the most sustainable choice for sending and receiving goods.

Completely eliminating cardboard boxes and paper mailers, LimeLoop’s packaging is made with upcycled vinyl from billboards and a zipper closure (with an upcycled zip-tie for security). A return label is included with each package, so once you receive your goods, all you have to do is flip the label, leave the package at your mailbox for USPS, and the shipper gets sent back to the warehouse where it came from to be used for future deliveries.

If you were to replace traditional shipping methods with LimeLoop’s shipping solution, over the course of one year approximately one billion trees and two hundred billion gallons of water would be saved. Following the initial pilot program, the shippers will contain GPS trackers for real-time tracking and to help with environmental impact monitoring. Customers will be able to download an app with which they will be able to track their package and learn more about the footprint of their shipment.

“Toad&Co is continually looking for opportunities to enhance the consumer experience and reduce our environmental impact in all aspects of the business,” notes Kelly Milazzo, Toad&Co vice president of operations. “With the continued rise of global ecommerce business as well as our own, exceeding customer expectations and reducing the resources associated with consumer packaging have been focus points for us. We couldn’t be more excited to partner with LimeLoop who is not only reimagining the future of sustainable packaging but the consumer experience as well.”

Launching today, LimeLoop’s initial pilot program will be run in conjunction with Toad&Co and Planet Access Company. Planet Access Company, Toad&Co’s Chicago-based distribution center, runs a job training program for adults with disabilities which provides opportunities for 30 participants daily, which Toad&Co was integral in the creation of.

“Toad&Co’s incredibly inspiring approach to thoughtful innovation in all aspects of business and environmental impact created an exciting opportunity for us to rethink the entire packaging industry together,” notes Ashley Ethling, LimeLoop founder. “We are thrilled for them to be our first partner.”

Customers looking to receive their goods in LimeLoop’s upcycled shipper can opt in at checkout:

Download press images of the shipper here.


At Toad&Co (formerly Horny Toad Activewear), we believe that the choices we make are as important as the clothes we create. Founded on the idea that you should never have to choose between living well and doing good, our clothes are meant to inspire you to live your fullest life. We do our best to make choices that are socially and environmentally smart so you can feel as good as you look. Live well, do good, and keep good company.

Press Contact

Wilder PR, Jessica Clayton