Santa Barbara, Calif. – November 13, 2014 – Toad&Co, the lifestyle apparel brand whose goal is to inspire people to live their fullest lives, announces today that Molly Terrien will be taking over as head of wholesale sales, effective immediately.
“I could not be more pleased with the addition of Molly to our leadership team,” states Gordon Seabury, CEO of Toad&Co. “We were committed to finding the right person for this role; to take the Toad&Co brand to new heights in 2015 and beyond. Molly brings the perfect blend of experience having thoughtfully grown successful brands within the outdoor industry and possesses an enthusiasm for our brand and company culture. She will be both a great partner to our specialty retailers and a perfect fit as our newest Toad.”
Terrien comes to Toad&Co with over 20 years of sales and integrated marketing experience in the outdoor and apparel space with global brands such as Nike, Columbia, and Converse. As the head of wholesale sales for Toad&Co, Terrien will drive strategic development and manage all aspects of the wholesale sales channel.
“The culture of Toad creates a unique work environment where strategy and decisions can be made with flexibility by cross functional teams,” states Terrien. “The innovative mindset and forward thinking of Toad positions the brand to lead the Outdoor Industry in the 21st Century across multiple facets of the business.”
With the rebrand announcement from Horny Toad earlier this year, Terrien comes to the brand at an exciting time and will be pivotal in pushing the brand into the next phase of growth. Toad&Co looks to utilize Terrien’s rich history in the industry and her experience developing product launch strategies, driving key product stories into the marketplace, aligning product launches with key retailers, and landscaping key markets.
“I’m excited to be joining this team at such a dynamic time to help develop new strategies for tangible growth in the near future and beyond.”
To learn more about Toad&Co, please visit the website: www.ToadandCo.com
About Toad&Co – Toad&Co (formerly Horny Toad Activewear) makes apparel for the 21st Century outdoor lifestyle inspiring people to live their fullest lives with a seamless blend of style and function. Founded in 1996, Toad&Co partners with organizations and individuals who support its mission to create meaningful change through socially and environmentally smart business. The company is a co-founder of Planet Access Company and Search For Adventure, non-profit initiatives that provide adults with disabilities with empowering skills, work opportunities, and outdoor adventures. Toad&Co has been named five times by Outside Magazine as a “Best Place to Work” To learn more, please visit www.toadandco.com.