Toray Industries Selects Backbone Media

Toray Industries, Inc., the world’s largest manufacturer of synthetic fabrics with over $10 billion in annual sales, has retained Backbone Media of Carbondale, Colo. to manage the company’s public relations and product placement initiatives for technical apparel. Backbone Media will promote Toray’s existing and new fabrics utilized by many of the most reputable outdoor clothing manufacturers today.

“To many in the outdoor, ski and cycling markets, Toray is a trusted ingredient brand and valued partner,” explains Kenny Gotcher of Toray. “Yet to many consumers, Toray is an unknown part of their daily lives.”

Toray Industries has pursued parallel paths to the market with both massive unbranded fabric programs including Patagonia’s H2No® shell apparel and The North Face’s HyVentâ„¢ DT hard shells, in addition to branded fabric programs including Entrant®, Kudos® XR, and Fieldsensorâ„¢ EX. In conjunction with Spyder ski apparel, Entrant was worn by the U.S. and Canadian Alpine Ski Teams earlier this year at the Olympics in Torino.

Toray fabrics are produced in Japan and are utilized by technical apparel companies worldwide. The company plays a significant role in the Outdoor, Ski and Snowboard, Cycling and Fishing markets. Toray has built its market share and reputation through ongoing research and development to constantly improve its product line; break-through innovations; and by being consistently dependable and easy to work with both from a sourcing and planning standpoint as well as marketing. In addition to textiles, Toray Industries manufactures a wide array of products ranging from synthetic kidneys and medical devices to carbon fiber for the aerospace industry.

Gotcher of Toray states, “We have retained Backbone Media to help our company elevate the visibility of our brands. Backbone was a natural choice because they have many years of experience building ingredient brands, and specifically textile brands, within the outdoor and lifestyle markets. Toray and our family of brands will become much more well-known both at the trade and consumer level over the coming years.”

About Toray:
As the world’s largest manufacturer of synthetic fibers and textiles, Toray Industries, Inc. has been empowering the most recognized consumer brands in the North American outdoor apparel industry with the most advanced synthetic fabrics for more than 27 years. Toray is the official fabric supplier to both the U.S. & Canadian Alpine Ski Teams. Founded in 1926, Toray has over 200 subsidiaries and affiliates in 18 countries and over $10 billion in annual sales. Toray’s commitment to the environment is demonstrated by its ongoing research and development of textiles that reduce its dependency on non-renewable resources including industrial and post consumer recycling programs and its continuing global operations reduction in greenhouse gas emissions and per unit energy consumption. For more information on Toray, go to www.torayentrant.com or call 866.963.4873.