Press Releases

Train like Lance and Win LIVESTRONG Fitness Equipment

LIVESTRONG by Johnson and Armstrong’s Personal Trainer Partner on Fitness Fusion Contest

Johnson Health Tech announces the LIVESTRONG® Fitness Fusion Contest, which encourages participants to put their mind and body to the test by trying out various fitness program components for a chance at great prizes. Designed by Lance Armstrong’s personal trainer, Peter Park, Fitness Fusion is a program that combines functional training and cardio workouts to produce maximum results. The contest which runs through June 30, 2012, offers weekly giveaways for participation, such as LIVESTRONG prize packs, copies of Peter Park’s recent book and a grand prize of a LIVESTRONG treadmill, elliptical, or exercise bike for the home.

“The Fitness Fusion program is like having your own personal trainer,” said Mike Olson, executive vice president of retail for Johnson Health Tech NA. “Even better, you have Lance’s trainer. And whether you’re an elite-level athlete or someone who’s looking to lose weight and get in shape, the Fitness Fusion program makes it easy for all fitness levels to participate.”

Laid out in three phases – Get off the Couch, Getting Stronger and New Heights – the program coaches participants the way an athlete is trained. The Fitness Fusion program blends cardio and functional fitness training and teaches the correct form and ideal intensity for each exercise to maximize results. The full program can be followed using a free, downloadable guide from, supplemental videos with Peter Park demonstrating each exercise and a cardio training program that can be unlocked on LIVESTRONG Livetrack Interactive™-equipped machines.

“The contest is about getting more people to add new exercises to their routine, and Park’s Fitness Fusion program makes it easy to reap the rewards and the results,” Olson said. “You’ll be surprised at how much you didn’t know about simple exercises like squats and planks.”

Contestants can participate in three ways:

1.Download Fitness Fusion program info and complete any full cardio or strength workout designed by Peter Park.
2.View and perform any of the individual Fitness Fusion program strength exercises as described in Peter Park’s workout videos.
3.Complete the entire 12-week workout program.

Once participants complete a workout, they are encouraged to enter the giveaway in one of two ways:

1. “Like” the LIVESTRONG by Johnson Facebook page and leave a comment on our wall explaining what they thought of the workout, including the hashtag #itrainedlikelance.
2. “Follow” the LIVESTRONGFit Twitter account and write a tweet (140 character max) explaining what they thought of the workout, including the hashtag #itrainedlikelance.

Each time participants use the hash tag (limit two per week), they will be entered to win weekly prizes, including LIVESTRONG prize packs and copies of Peter Park’s latest book, Foundation: Redefine Your Core, Conquer Back Pain, and Move with Confidence. Each entry (limit 26 per person) also enters participants into the Grand Prize drawing. The Grand Prize winner will receive a LIVESTRONG treadmill, elliptical trainer or exercise bike.

About Peter Park
Peter Park is the personal strength and conditioning coach of Lance Armstrong, winner of an unprecedented seven Tour de France cycling competitions. Along with training Lance, Peter serves as a personal trainer for many other professional and amateur athletes.

Released in 2011, Peter’s book, Foundation: Redefine Your Core, Conquer Back Pain, and Move with Confidence co-authored with Dr. Eric Goodman, details step-by-step workouts of increasing intensity. By shifting the focus of exercise from the front of the body to the back, the book shows readers how to ease back pain, improve posture (to instantly look thinner) and correct alignment to exercise more effectively.

Released in 2012, Peter teamed up with Dr. Eric Goodman again to create a new full-length workout DVD, Foundation Training. Based on fundamentals discussed in Peter’s book, Foundation Training is the first exercise-based rehabilitation program that retrains movement patterns to teach the body to move the way it was naturally designed to move.

About Johnson Health Tech
Johnson Health Tech, the third largest fitness equipment manufacturer in the world, is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, AFG, Horizon and LIVESTRONG® by Johnson. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment.