Trango Selects Denny, ink. as Agency of Record
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Lafayette, CO (October 21, 2020) – Trango, the award-winning designer, manufacturer, and international distributor of technical climbing equipment, today announced the appointment of Jackson Hole-based communications firm, Denny, ink. as its public relations agency of record.
Effective immediately, Denny, ink. will oversee all public relations and strategic communications initiatives for the Colorado-based company and its Trango, eGrips, and Tenaya brands and the launch of its Spring 2021 assortment of game-changing climbing products.
“As Trango, eGrips and Tenaya continue to evolve their premium product offering within training, climbing gyms, sport climbing, trad and alpine, we sought a qualified partner that will keep us established as a real presence of innovation within our traditional markets while fostering our development into new spaces in 2021,” said Chris Klinke, President of Trango. “After a thorough review of agencies large and small, we feel Denny, ink is the agency that can best serve us where we are today and where we’re headed in the future,” added Klinke.
“We’re honored to tell the entrepreneurial story of creating innovative, high-quality climbing products that allow the world’s best climbers to achieve new heights,” said Chris Denny. “Ultimately, our goal is to expand the awareness of the Trango, eGrips, Tenaya brands and invite new users into the climbing community.”
About Trango
Trango has been designing climbing gear in the Front Range since 1991 and remains passionate about creating innovative, solution-oriented products that help climbers achieve the next level in the sport. Beyond award-winning climbing equipment, Trango is also the U.S. distributor for Spanish rock-climbing shoe company Tenaya while also owning eGrips, a rock-climbing hold company that produces climbing grips in Colorado.
About Denny, ink.
Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in January 2007, Denny, ink. has quickly established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. Visit http://www.dennyink.com for more information.
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Erin Wyer
Denny, ink.
155 West Gill Avenue / P.O. Box 12521
Jackson Hole, WY 83001
(O) 307.200.6001
(C) 612.747.1314
