For Immediate Release â€“ March 18, 2008
Beth Cochran 406.579.7909
TRANSPACKÂ® Hires BC/OC – What’s UP Public Relations
New York, New York, TRANSPACKÂ® boot backpack and ski/board travel systems has hired What’s Up PR for added publicity punch. What’s Up PR is recognized as one of the original boutique branding and public relations firms in the snow sports and outdoor specialty markets.
The TRANSPACKÂ® Boot Backpack is the #1 boot bag sold in the U.S.A., nothing else compares. The New 2007/2008 Pro Series packs are bomb-proof and loaded with features, and all TRANSPACKÂ® boot backpacks feature the patented Isosceles Storage Systemâ„¢. Two side pockets for boots surround a large central compartment that accommodates a helmet and other gear. Weight and bulk from the boots is distributed sideways, away from your back, creating a natural suspension that is ergonomic and comfortable. Grommets in side pockets provide ventilation and drainage from moisture and melting snow.
The 2007/2008 product offering includes the NEW PRO SERIES: TVR PRO-â€œfor the world travelerâ€- 1680 ballistic nylon, air/water drainage, water resistant tarpaulin, closed cell foam padded back with ID holder, contour shoulder straps, internal stash pockets and more. The NEW XT PRO: â€œthe competitors choiceâ€- just as tough as the TRV PRO, a bit smaller for travel and light weight. And the NEW SIDEKICK PRO- super light, external frame– with the Delta Strap System that easily and securely holds the boots with offering plenty of storage for helmet and more. The TRANSPACKÂ® series offers fabulous new patterns this year in hounds tooth, floral, camo and bold colors with ski and board bags to match!
Gene Kliot founded TRANSPACKÂ® in 1995 with two desks, a computer, and a mission to design the most specialized, functional, unique bags and backpacks for the action sports market. Today it is the #1 selling boot bag in the nation! The Isosceles Storage Systemâ„¢ revolutionized what a skate/boot backpack should be. TRANSPACKÂ® offers carrying systems for kids, boards, skis; and pushes the limits with the Delta Skate Strap System, and for snowboarders, the Convertible.
TRANSPACKÂ® is dedicated to continuing its growth and to the development of new and unique sports packs. TRANSPACKÂ® bags can be found in stores across the country and are carried by distributors worldwide. www.transpack.net
Under the leadership of founder Beth Cochran, BC/OC – What’s UP has been honored with top rankings in the industry. Cochran has been a guest writer for the Outdoor Retailer Journal, a Rotarian business exchange delegate and was recently re-elected to the Outdoor Industry Women’s Coalition, where she chairs the SIA-snow sports events for the board.
As a specialty public relations firm, What’s UP is tight, resourceful and invested daily with each client. TranspackÂ® will compliment the existing client base: Chaos Headwear, Gramicci Lifestyle apparel, The Hans Saari Ski Foundation, CLK Jewelry and FabricLink.com.
The mission at BC/OC – What’s UP is to provide immediate public relations and marketing expertise to new and established high-end specialty manufacturers and services in outdoor, snow, bike and alternative healing markets. The firm specializes as a seasoned contract marketing/ public relations/promotions extension that works on the side of the manufacturer and related sport services. We act as a full service public relations and marketing department to suit the clients’ immediate and long-term initiatives, and brand objectives.